confidence essays

certainty papers After some time people groups emotions about themselves as well as other people change. They may feel solid and indestructible one moment than something could change the manner in which they feel. A specific occasion could change ones self-assurance. Individuals become diverse when they are presented to a certain circumstance. They can likewise take a 180 degree turnaround and become an absolutely new individual. In Stephen Cranes The Red Badge of Courage the fundamental character changes from a defeatist in the starting to a more grounded gutsy character toward the finish of the novel. Henry Fleming is a youthful credulous kid. He isn't sure what's in store when he does battle. He has a discussion with different fighters in his regiment. They imagine that a portion of the warriors will run during a fight. Henry has a weird inclination that he might be the one to run when the time comes. He chooses to raise the subject during a discussion with another trooper by saying Think any about the young men will run?. Another officer reacts Oh there might be a couple ofem, however theres them kind in each regiment, exceptionally when they initially goes under fire(17). Henry is apprehensive now in the wake of hearing what the fighter needed to state. Henry is befuddled about war. One pundit notes about Henrys sentiments: Henry felt glad and brave when he ventured out from home to do battle, however presently he considers how he will do when stood up to with the truth of fight (Napierkowski 255). Henrys sentiments about war are bogus. He has never been presented to war yet now he will what's more, isn't generally certain what's in store. At the point when Henry initially goes to fight he is diminished when the radicals retreat. Be that as it may, when they turn back and begin terminating Henry loses his cool. He freezes. He hollered with fear and swung about...he resembled a famous chicken. He lost the course of safety(52). Henry has lost all feeling of heading and is exceptionally terrified. He has no clue about where to ru... <!

Mary Warren

â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- How does Miller present the character of Mary Warren in The Crucible? Arthur Miller Shows Mary Warren in various limelight’s of intensity. Toward the start of the play there is a part of her having no force however as you experience the play there is by all accounts moves in her capacity. Mill operator utilizes Mary to exhibit youthful, single women’s force and how when you have so much force it can simply slip directly out of your hands in a single brief moment.Miller shows that force can be removed pretty effectively and absentmindedly from Mary Warren’s character. He exhibits this by making her young and single and putting things in place to a compliant, credulous young lady. This makes her readied to reply and obey others unquestioningly and filling in as a necessary chore. In Act 1, Mary has a discussion with Abigail about the moving. ‘I never done any of it, Abby. I just looked. ’ This gives us that she comes up short on the certainty to get included, making us see that Miller is attempting to introduce an exceptionally shy, frightened girl.Marys dread is additionally appeared through this exchange. A feeling of her having no force is appeared through Millers utilization of stage course. ‘(Enter Proctor. On observing him Mary bounces in fright)’. Mill operator is attempting to show the absence of certainty and fortitude she needs to face him. This is additionally a comment of the measure of significance he has upon her. This is likewise appeared in exchange. ‘I restrict you to leave the house’. In these statements Miller shows that youthful, single ladies have almost no to no power and significance in Salem at this time.By Act 2 Mary Warrens character grows, to such an extent that Elizabeth is beginning to fear her, ‘She terrified every one of my qualities away. ’ This shows Miller is making Mary more g rounded and more certainty that different characters need to discuss her despite her good faith. Despite the fact that Proctor despite everything accepts she is a ‘mouse’ and still considers her to be that, Elizabeth says ‘It is a mouse no more. ’ Miller makes the other character see that there has been a flash switch on in Marys head. This is appeared through the exchange of different characters on the phase at this time.Miller utilizes different characters to delineate how Mary’s character has changed over a short time. Toward the finish of act two there is a quick force move among Proctor and Mary. This is when Mary tells Proctor ‘I spared her life today’. ‘Her’ meaning Elizabeth, when Mary imparts this to Proctor, he brings down the whip. The force move is represented with this careful second, Miller shows this second through a phase heading. At that point Marys discourse after the force move shows a side of Mary that we have never observed, this is the place she at last chooses to support herself.Miller gives her disappointment at her absence of intensity and her absence of opportunity that she is passing up in a phase bearing and her exchange. ‘(with a stamp of her foot): I’ll not be requested to bed no more, Mr Proctor! I am eighteen and a lady, anyway single. ’ In this statement Miller presents a deferential woman, anyway furious, who knows her specialists around the Proctors yet at the same time imagines that she has something to do with what she does throughout her life. Mill operator additionally demonstrates a profundity to Mary’s character through her dialogue.In Act 3, Mary has returned to her meek self like we found in Act 1, this is appeared through her quiet and through Proctor representing her. In this part Miller attempts to make her the most fragile character in this Act through stage bearings, for example, ‘(Mary is holding her eyes to the ground)â €™ At the finish of Act 3, Proctor compromises Mary in to telling the appointed authorities that Elizabeth did and isn't utilizing black magic and blaming Abigail for utilizing it. This is viable on the grounds that Proctor utilize his delicate side for the vast majority of this Act ‘(He lifts Mary’s jawline. ) You can't sob, Mary. Recall the holy messenger, what he says to the kid. In any case, at last Proctor turns on his compromising side and turns on Mary to support him. This is much the same as toward the finish of Act 2 when he chooses to turn on Mary, there is a solid connection between's Mary’s force and her significance. Abigail likewise begins to compromise Mary in to blaming Proctor for utilizing black magic and not to tune in to Proctor no more by imagining that Mary is utilizing black magic. ‘(backing further, eyes despite everything fixed above): Mary, if it's not too much trouble don’t hurt me! ’ Miller attempts to appear in this part Mary is frail by utilizing Abigail’s discourse to depict this.

Know Money, Win Money! C2E2 Avengers Infinity War

Know Money, Win Money! C2E2 Avengers Infinity War Know Money, Win Money! C2E2 Avengers: Infinity War Know Money, Win Money! C2E2 Avengers: Infinity WarKnow Money, Win Money, Assemble! It’s been almost exactly a decade since Iron Man came out. It transformed superhero movies from summer blockbusters to borderline legal obligations you must view if you want to continue participating in the culture at large.It also brought the concept of superhero crossovers off the pages to the big screen, when after the credits [SPOILER ALERT] Tony Stark is approached by Nick Fury to join the Avengers Initiative. Movies would never be the same again, and not only because you have to wait through the entire credits before you finally get to pee.And now here we are, quickly approaching Avengers: Infinity War, what many would have you believe is the “greatest crossover of all time.”But they’re wrong! The greatest crossover of all time is actually Know Money, Win Money and C2E2! We went to C2E2 to see what the people there knew about the Avengers, and Infinity War specifically.?Our first questio n asked how much Robert Downey Jr. was paid for Infinity War. As we mentioned above, Robert Downey Jr. started the Avengers crossover movie universe andâ€"if his compensation is to be used as an indicationâ€"he is considered its most valuable element. Downey Jr. is, by far, the highest-paid actor in the Marvel Studios films, but what are those numbers in cold, hard cash?Well, according to a report in The Telegraph, Robert Downey Jr. got $200,000,000 for Infinity War. Since Infinity War was filmed in conjunction with its as-of-yet unnamed sequel, you could argue it’s more accurate to say he got $100,000,000 and then another $100,000,000 for the next film, but let’s save the pedantic arguments for whatever the post-credits scene in the new movie is.Our next question was about which of the Avengers has the best-selling comic book series. Even though Iron Man may be the star of the movies, Spider-Man is far and away the best selling star in Marvel comics. Meanwhile, in the marketing for Spider-Man: Homecoming they pretended Iron Man was the costar to make sure people would see it.That’s all for now, but we’ll have more Infinity War content to come!In the meantime, check out some of our other recent episodes:Episode 18: Chicago Auto Show (Part 2)Episode 17: Winter Brewfest (Part 2)Episode 16: Chicago Auto ShowWhere would you like to see us go in future episodes? We want to hear from you! You can  email us, or you can find us on  Facebook  and  TwitterVisit OppLoans on  YouTube  |  Facebook  |  Twitter  |  LinkedIN

From Stars to White Dwarfs the Saga of a Sun-like Star

White dwarfs are curious objects. Theyre small and not very massive (hence the dwarf part of their names) and they radiate mainly white light. Astronomers also refer to them as degenerate dwarfs because theyre really the remnants of stellar cores that contain very dense, degenerate matter. Many stars morph into white dwarfs as part of their old age. Most of them began as stars similar to our own Sun. It seems rather odd that our Sun would somehow turn into a weird, shrinking mini-star, but it will happen billions of years from now. Astronomers have seen these weird little objects all around the galaxy. They even know what will happen to them as they cool: theyll become black dwarfs.   An artist impression of a white dwarf star in orbit with pulsar PSR J2222-0137. It may be the coolest and dimmest white dwarf ever identified. (Larger version available at: https://public.nrao.edu/images/non-gallery/2014/c-blue/06-23/ColdRemnant.jpg). B. Saxton (NRAO/AUI/NSF) The Lives of the Stars To understand white dwarfs and how they form, its important to know the life cycles of stars. The general story is pretty simple. These giant seething balls of superheated gases form in clouds of gas and shine by the energy of nuclear fusion. They change throughout their lifetimes, going through different and very interesting stages. They spend most of their lives  converting hydrogen to helium and producing heat and light. Astronomers chart these stars in a graph called the main sequence, which  shows what phase they are in their evolution. The Sun will someday evolve into a white dwarf. NASA/SDO Once stars get to be a certain age, they transition to new phases of existence. Ultimately, they die in some fashion and leave behind fascinating pieces of evidence about themselves. There are some really exotic objects that really massive stars evolve to become, such as black holes and neutron stars. Others end their lives as a different type of object called a white dwarf. Creating a White Dwarf How does a star become a  white dwarf? Its evolutionary path depends on its mass. A high-mass star—one with eight or more times the mass of the Sun during the time its on the main sequence—will explode as a supernova and create a neutron star or black hole. Our Sun isnt a massive star, so it, and stars very similar to it, become white dwarfs, and that includes the Sun, stars lower mass than the Sun, and others that are somewhere between the mass of the Sun and that of the supergiants. Massive stars die in supernova explosions like this one. The leftovers of this star will not form a white dwarf, but instead have created a rotating neutron star called a pulsar. Hubble Space Telescopes view of the Crab Nebula supernova remnant. NASA/ESA/STScI Low-mass stars (those with about half the Suns mass) are so light that their core temperatures never get hot enough to fuse helium into carbon and oxygen (the next step after hydrogen fusion). Once a low-mass stars hydrogen fuel runs out, its core cannot resist the weight of layers above it, and it all collapses inward. Whats left of the star will then compress into a helium white dwarf—an object made mainly of helium-4 nuclei How long any star survives is directly proportional to its mass. The low-mass stars that become helium white dwarf stars would take longer than the age of the universe to get to their final state. They cool very, very slowly. Therefore no one has seen one actually cool completely down, yet and these oddball stars are quite rare. Thats not to say they dont exist. There are some candidates, but they typically appear in binary systems, suggesting that some kind of mass loss is responsible for their creation, or at least for speeding up the process. The Sun will Become a White Dwarf We do see many other white dwarfs out there that began their lives as stars more like the Sun. These white dwarfs, also known as degenerate dwarfs, are the endpoints of  stars with main sequence masses between 0.5 and 8 solar masses. Like our Sun, these stars spend most of their lives fusing hydrogen into helium in their cores. Our star will swell to become a red giant on its way to becoming a white dwarf surrounded by a planetary nebula. B. Jacobs/Wikimedia Commons Once they run out of their hydrogen fuel, the cores compress and the star expands to become a red giant. It heats up the core until helium fuses to create carbon. When the helium runs out, then the carbon starts to fuse to create heavier elements. The technical term for this process is the triple-alpha process: two helium nuclei fuse to form beryllium, followed by the fusion of an additional helium creating carbon.) Once all the helium in the core has been fused, the core will compress again. However, the core temperature will not get hot enough to fuse carbon or oxygen. Instead, it stiffens, and the star enters a second  red giant phase. Eventually, the stars outer layers are gently blown away and form a planetary nebula. Whats left behind is the carbon-oxygen core, the heart of the white dwarf. Its very likely that our Sun will start this process in a few billion years.   Theres a white dwarf at the heart of the Ring Nebula. This is a Hubble Space Telescope image. The Ring Nebula consists of a white dwarf at the center of an expanding shell of gases expelled by the star. It is possible our star could end up like this. NASA/ESA/STScI. The Deaths of White Dwarfs: Making Black Dwarfs When a white dwarf stops generating energy via nuclear fusion, technically its no longer a star. Its a stellar remnant. Its still hot, but not from the activity in its core. Think of the last stages of a white dwarfs life as more like the dying  embers of a fire. Over time it will cool, and eventually get so cold that will become a cold, dead ember, what some call a black dwarf.  No known white dwarf has gotten this far yet. Thats because it takes billions and billions of years for the process to occur. Since the universe is only about 14 billion years old, even the first white dwarfs havent had enough time to completely cool down to become black dwarfs.   Key Takeaways All stars age and eventually evolve out of existence.Very massive stars explode as supernovae and leave behind neutron stars and black holes.Stars like the Sun will evolve to become white dwarfs.A white dwarf is the remnant of a stellar core that has lost all its outer layers.No white dwarfs have cooled completely in the history of the universe. Sources NASA, NASA, imagine.gsfc.nasa.gov/science/objects/dwarfs1.html.Stellar Evolution, www.aavso.org/stellar-evolution.â€Å"White Dwarf | COSMOS.†Ã‚  Centre for Astrophysics and Supercomputing, astronomy.swin.edu.au/cosmos/W/white dwarf. Edited by Carolyn Collins Petersen.

The Jack Roller A Delinquent Boy s Own Story Essay

The Jack Roller A Delinquent Boy’s Own Story by Clifford Shaw was published in 1930 and it tells the story of a boy named Stanley. Throughout the book, Stanley talks about his life and the injustices that he dealt with. The downfall of his life occurred when he was just four years old when his mother passed away, leaving his father to take care of three children. Soon after the death of his mother, his father becomes an alcoholic and remarries a woman who has seven children of her own. This leads to twelve people sharing four rooms in a basement apartment. Stanley’s father did the best he could to provide a roof over his family’s head and food for them to eat, but he did not provide any love for his children, which in his eyes was all he needed to do. In addition, he was blind to the fact that his new wife was abusive to his children and that she would send Stanley out to steal food. Soon fate would take Stanley’s younger siblings out of their home and pla ce them in a foster home. Unfortunately, Stanley was kept in the abusive and neglectful home. When Stanley decided, he could no longer take the abuse of his stepmother, he decided to escape from her by running away and living out on the street. One must wonder why the social workers did not also place him in a foster home; like they did with his siblings. If Stanley was placed in a foster home, he may have never committed any crimes. A reason why Stanley may not have been put in a foster home at that time was becauseShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to P earson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesAirlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomaniaâ„ ¢ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision

Personal Narrative Essay Models - 3252 Words

Personal Narrative Essay Models Some may not be of high literary quality, but they do show personal transformation and reflection. Others may contain inappropriate subject matter for some communities. However, they can be very useful in encouraging students to write. By choosing a suitable model, demonstrating annotation and applying the steps of the writing process, teachers can help young adults to compose effective personal narrative essays. Begin by allowing the students to review narrative models. Present the model to the class as a whole. Teachers may want to read it out loud so that the dramatic aspects of the narrative are clear. Guide discussion with questions like these: * What event caused the narrators life to change?†¦show more content†¦Using overhead and transparency of essay (homework), the teacher will highlight important parts, including (but not limited to) personal narrative, point of view, authors feelings or opinion on topic, and the thesis. Teacher will discuss with students how w e might make this particular thesis fit a general formula for personal essays. | Practice: | (5 minutes: Class Discussion) Class discusses ways to create a general thesis for this particular essay. Teacher records answers on overhead and gives suggestions when helpful. (20 minutes: Pair work) Students work in pairs to examine the structural contents of the same essay. They highlight important things they see such as voice, point of view, narrative, choronological time-lines, conflict, resolution, etc. | Checking For Understanding: | (10 minutes: What did we find?) Students, guided by teacher, share what they discovered about the structure of the body of a personal essay. Teacher writes results on T-chart transparency. (10 minutes: Working together) Working together, students and teacher work through the conclusion, calling out important structural elements they see. Teacher marks up transparency of essay and then records findings on T-chart. | Closure: | (5 minutes) Wrapping up. Assign homework: read one additional personal essay. Compare this essay, the one used today, and ones read in the previous unit and create a list of structural elements a personal essayShow MoreRelatedEssay about Personal Narrative: My Role Model is Mother Teresa599 Words   |  3 Pages My role model is Mother Teresa, she is one of the most inspiring people in the world. Mother Teresa cared about others that were in need. She doesn’t have any selfish bone in her body. Mother Teresa is caring, selfless, religious and a risk taker. She motivates me to be a better person, and this is why I chose her as my role model. Mother Teresa is very compassionate, she dedicated her entire life to helping others. She showed so much compassion and used this to help the people around the worldRead MoreEssay about Baldwins Notes to a Native Son1712 Words   |  7 Pagesthe main points of his essay, â€Å"Notes of a Native Son.† Baldwin’s composition was published in 1955, and based mostly around the World War II era. This essay was written about a decade after his father’s death, and it reflected back on his relationship with his father. At points in the essay, Baldwin expressed hatred, love, contempt, and pride for his father, and Baldwin broke down this truly complex relationship in his analysis. In order to do this, he wrote the essay as if he were in the pastRead MoreEssay on The Innovators of American Literature1066 Words   |  5 Pagesillustrate American themes in their personal narratives that quintessentially make part of American Literature. Although they lived in differen t times during the early development of the United States of America and wrote for different purposes, they share common themes. Their influence by their environment, individualism, proposals for a better society, and events that affected their society generate from their writings. By analyzing Jonathan Edwards Personal Narrative, Resolutions, Sinners in theRead MoreTo Be or Not to Be Well Educated1114 Words   |  5 Pages To be or not to be well-educated: A Narrative Response to Alfie Kohn’s â€Å"What does it mean to be well-educated?† To be or not to be well-educated: A Narrative Response to Alfie Kohn’s â€Å"What does it mean to be well-educated?† Alfie Kohn’s essay â€Å"What does it mean to be well-educated?† begins on a personal note using his wife as an example to substantiate his hypothesis. Encountering Alisa at the very beginning of the essay was indeed a refreshing way to initiateRead MoreNarrative Is The Representation Of An Event Or Series Of Events1637 Words   |  7 PagesPlainly, a narrative is â€Å"the representation of an event or series of events.† However, questionably, a first person narrative holds far more significance as it acts as a personal mechanism that is used to define oneself. This may be referred to as a ‘self-narrative,’ Ibarra, H. and Barbulescu, R. 2010 refer to this to describe a story that is informative of the speaker. It is human nature to create narratives that represent ourselves and where we stand in society. These constructions allow us toRead MoreMaya Angelou Response Essay717 Words   |  3 Pagesblighted American history since colonial times. In he r essay â€Å"Graduation,† Maya Angelou recollects the experience of her eighth grade graduation in the 1930s to examine the personal growth of humans caught in the adversity of racial discrimination. Through narrative structure, selection of detail, and use of imagery, Angelou encourages young blacks to follow their ambitions with pride, despite what the â€Å"white man† thinks of them. Through her narrative structure, Angelou aspires for young black studentsRead MoreRhetorical Analysis : Us And Them1668 Words   |  7 PagesRhetorical Analysis: Us and Them David Sedaris claim in his essay Us and Them is inferred from its content to be that those who are privileged tend to mistreat the less fortunate. They also judge the lifestyles of others whom they may demarcate as different while ignoring their own faults and imperfections while at the same time refusing to accept other people s cultures and ways of life into our own or deeming others inferior. The fundamental message that the author is trying to convey throughRead MoreI Am Writing At The Spring 2015 Semester Of Mrs. Miller s Engl 112 Dual Enrollment College1577 Words   |  7 PagesGroup. We also had access to Smarthinking, an online tutorial website that was very helpful in developing my work. I have included here the handouts that I found most helpful in organizing my essays, and the drafts and final revisions for the four projects completed this semester. As I collected the essays for my portfolio, I can clearly now appreciate how Mrs. Miller’s approach to this cours e really helped to focus multiple rhetorical and research skills. The first project we worked on focusedRead MoreAdd Cake, Subtract Self Esteem Analysis1263 Words   |  6 Pages she describes her own personal experience on how this impossible standard affects women’s eating which leads to eating disorders and an unhealthy relationship with food. In â€Å"The Beauty Myth† written by Naomi Wolf, she describes the mental effects on women from a society that uses weight as a way to keep women submissive. Both of these essays discuss the negative effects on women due to the constant bombardment from society to be skinny. The difference between these essays are the way they deliverRead MoreYour Freedom Is Not Free Essay1645 Words   |  7 Pages these ideals, which they themselves acted upon, might be realized. Thoreaus Walden and Resistance to Civil Government, Douglasss Narrative, and Emersons The American Scholar are reflective, observational and hopeful works which inspire their audiences to interpret and incorporate the ideas found within to their own philosophies concerning personal and national identity. Ralph Waldo Emerson, the oldest of the three was often referred to as the sage of Concord. A talented poet and

Factors Influencing of Mobile Banking †Free Samples to Students

Question: Discuss about the Factors Influencing of Mobile Banking. Answer: Introduction This paper presents literature review of the Bank of Queensland which focuses on the incorporation of the accounting software in Australia. This review provides explanation on various key concepts of the organization ranging from the organizational structure, control and fraudulent issues, sales procedure flowchart, System Acquisition software, and adoption of the accounting software packages in the organization. Although the literature presents these themes in several contexts, this paper will primarily focus on the development and deployment of accounting software. It also focuses on the current market size, challenges in the accounting software, suggestions, and recommendations on the accounting software. Current Organizational Structure of Bank of Queensland (BOQ): The Bank of Queensland (BOQ) is an Australian retail bank headquartered in Brisbane, Queensland. The BOQ founded in the year 1874 is one of the antiquated financial organizations in Queensland and now the bank contains 252 branches including 78 corporate branches and 166 proprietor controlled branches in Australia. The Bank of Queensland has 1 subsidiary and 19 executives currently. Jon Sutton is the CEO of the bank and Roger Davis serves as the chairman of BOQ. Commercial banking, Finance and insurance, Consumer banking, Provision of Mortgage loans, and Credit cards are the products offered by the bank. The organization offers online banking services like Internet Banking, BOQ property application, BOQ money, mobile banking, and online applications. The IT imperfections in BOQ have lead to the customer account modification errors and subsequent credit code rifts. Recently, the Australian Securities and Investments Commission declared that the BOQ will provide reimbursement to the customers due to the occurrence of system error. The encountered system error failed to link the Mortgage offset accounts to the acceptable home allowance accounts for a certain number of years. According to the current estimation, the error overwhelmed 6000 customers and the total refunds of approximately $ 12 million are provided. Another operational problem is confronted due to the failure to meet the functioning and administrative requirements with the cloud based computing system. This deterioration of the modern system leads to the cut down of 10 million dollars from pre-tax earnings. After the loss of cloud services, the banks begin to function with the errors around data security and meeting the prudential needs. The change management analyst position in the organization leads to the course of general errors summarized below: Inadequacy of Complacency Containing inadequate authority for initiating the change Loss of vision Mishandling the resistance forces Failure to attain the earlier success Premature glorification of success and Not modifying enough safety systems to secure long term alterations System Acquisition method for BOQ: The Bank of Queensland procured 10 million dollars from 3 years sales force technology trial for the customer relationship management (CRM) platform. The bank stated that the functional and administrative requirements concerning the cloud-based system should be met in order to increase the profit margin. The CRM system was utilized as system acquisition method for delivering the staff quicker entry to the customer data, a minimization on the time consumed to create new customer accounts, and a liberty for increasing the cross-selling abilities. The bank is executing its traditional CRM system and has completely implemented the sales force platform. But as a result of discrepancy, the bank is now searching for alternative platforms. The bank will go back to the CRM solution that is implemented in around 200 branches, while searching for the alternate solution. System Flowchart for Sales procedure in Bank of Queensland: By using the EFTPOS facility, the sales can be increased as the customers have alternate option of using their cards when they do not have cash in hand. The EFTPOS facility enables the bank to process the debit cards, credit cards, and charge cards so that quicker online transaction authorizations is facilitated. The online hackers undertake advantage of the poorly secured computer systems of the customers. For instance, the malignant software loaded from the Internet or received through the attachments for emails may have certain malware which accommodates the security of the computer. When the user keys in the Customer Access Number, Personal Access Code, and the User identification number as login credentials in the internet banking login page, the computer encrypts this information and transmits this encrypted information to the users through a secure connection. But if the computer is not protected, it is possible for the fraudsters to gain control of the confidential information. Since the bank of queensland uses the cloud services, the data security is of main issue (Fisher, 2001). The online banking facility of Bank of Queensland provides full time access, so that the users can manage their accounts, access multiple entities, and keep control on their own business requirements. The accounting packages such as Zero, MYOB AccountRight Live/Live Accounts MYOB, MYOB Essentials, MYOB Bank Link, and BGL (SMSF Software) are compatible to be adopted with Bank of Queensland Internet Banking System (Deshmukh Romine, 2002). The Lockbox services contain receivables outsourcing like cheques and cash management services inclusive of the online bank accounts that are connected to the accounting packages for facilitating authorization management and coordination (Carlton,1999). Current Market Size According to the new managing director Trent Innes of the Xero Australia, Xero accounting software package is positioned in the foremost position comprising 262,000 Australian users, when compared to its main competitor MYOB (Kabir, 2013). He also stated that there are 15 % market shares nationally and his first priority as a managing director is to expand the share percentage. The highly competitive Xero accounting software package has over 25,000 customers and has more than 10,000 business partners. At the same time, the operating profit for Xero is increased by 71% to 92.8 million dollars and 44.3 million dollars. Xero is going to be transformed into a financial technical company containing focus on the big data rather than just accounting software. While selecting the accounting software package for the business, each suppliers website needs to be visited and the pricing and other features provided by the software should be compared in order to ensure that it offers all the requirements of the business (Gurton, 2001). The comparisons between the leading accounting software packages are illustrated in the table given below: MYOB Xero Quickbooks Reckon Saasu Plan Essentials Starters Essentials Basic Plan comprising all Add-Ons Medium Monthly Cost $35 $25 $25 $20 $40 Cloud-Based Yes Yes Yes Yes Yes Quoting Function Yes Yes Yes Yes Yes Permission for Multiple Users Yes Yes Yes Yes Yes Provision for Invoicing Process Yes Yes Yes Yes Yes Inventory Management Yes Yes No Yes Yes Provision for Online Payment Arriving Soon Yes No Yes Yes Bank Feeds Yes Yes Yes Yes Yes Multi-Currency Compatibility No No No Yes Yes Provision for Payroll Process Yes Yes Yes Yes Yes Calculation and Tracking of GST Yes Yes Yes Yes Yes No of Staff Applicable for payroll 1 1 10 Unlimited 20 Availability of Time Sheets Yes No No Yes Yes Calculation of Holidays Yes Yes Yes Yes Yes Availability of More Add-Ons Yes Yes Yes Yes Yes Provision for Mobile Access Yes Yes Yes Yes Yes Integration and Assistance of Third Party Add-Ons Yes Yes Yes Yes Yes Competitive Advantage: MYOB is a highly competitive world leader in the ERP market. The users can rely on the accounting software MYOB due to their stability and longevity in the business. It also contains a highly efficient network of legitimated and trusted local partners and third party MYOB developers. Challenges encountered by the users of Accounting Software/Packages The accounting issues are very common for those who are already utilizing the accounting software for making their business works simpler. The outdated and non user-friendly accounting software are the ones that impose problems for the users. The common challenges are provided below: Even the incorporated firewalls have the capability to solve the security issues, the stepup of a firewall is sometimes abnormal. Some accounting software do not help the users to get their required business information out. Both the customer needs and the accounting skills should be considered while selecting the accounting software for the business. The software should be selected according to the allocated budget. More attention should be on Add-on features. QuickBooks online, Xero, and Zoho Books accounting software are recommended for small businesses since it provides clear picture of the enterprise and able to create the invoices, track the organization expenses, create different types of financial reports, etc. Conclusion: On the basis of the above research and the analysis, I provide the conclusion that each accounting software plays an essential part in the business and the functions performed by the software. The business owner should make the decision on selecting the appropriate accounting software which will be useful for his business. As accounting software provider provides the customization facility of the software in business owner perspective, the customization cost is comparatively higher than any other software. For medium or large scale businesses, they can use any software like Tally, Busy, S.A.P, etc. The following guidelines are needed to be taken into account while selecting the software: Make the requirement analysis and provide budget definition. If the business is of small-scale, then bookkeeping or record creations should be performed by the accounting software. References How does Accounting Software Work?. (2013, January 10). Retrieved from https://www.investopedia.com/terms/a/accounting-software.asp. Kabir, M. (2013). Factors Influencing the Usage of Mobile Banking Incident from a Developing Country. World Review of Business Research, 3(2), 4-10. Carlton, C. (1999). Customizing Accounting Software. Retrieved from https://www.accountingsoftwareadvisor.com/topics/customization.html. Deshmukh, A Romine, J. (2002). Accounting Software and E-Business. The CPA Journal, 72(11). Fisher, D. (2001). For rent: Are you considering an ASP for your accounting functions?, The National Public Accountant, 46(6), 16-18. Gurton, A. (2001). Spoiled for choice, Accountancy, 127(1289), 64-65.

Lucy Essay free essay sample

We all realize that us humans have some sort of relation to apes and chimpanzees, but what evolved us from them to becoming bipedal hominids? In this essay I will be inculcating you about the evolution of humans, the captivating discovery of Lucy, an Australopithecus afarensis, and how her uncovering of a new species is so important to our advancement. Lucy is our oldest, most complete human ancestor and it lead to a controversial change in our view of human origins. Lucy is a 3. 15 million year old female hominid, of the genus Australopithecus, whose skeleton was uncovered on November 24, 1974 by Donald C. Johanson and Tom Gray in the Hadar region of Ethiopia. Donald Johanson’s first discovery consisted of a few pieces of a knee bone. He sent the bones to Owen Lovejoy, who was an anatomist and part-time forensic expert. He then examined the bone fragments and concluded that they appeared human, that the joint could â€Å"lock†, which meant the animal could walk upright. We will write a custom essay sample on Lucy Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This was an important discovery showing an ancient bipedal creature. They named their discovery, Lucy in reference to the well-known Beatles song Lucy in the Sky with Diamonds, which played over and over as they celebrated their findings. While only 40% of the skeleton was found, this uncovering of Lucy was very fascinating and answered many questions to our human evolution because it was the missing link between apes and the upbringing of hominids. The discoverers called Lucy, Australopithecus afarensis which stands for â€Å"southern ape of the Afar region†. This genus was one of the earliest species of hominids; the family of bipedal primates also includes homo hablis and homo erectus. While Australopithecus and Homo species vary in many ways, both hominids share common characteristics that define them as a group. The most distinct of these traits is bipedal locomotion, which means they could walk upright instead on being on all fours like apes. The particular and revolutionary characteristics of Lucy is that she had a small skull, a bipedal knee structure, molars, and front teeth of human form and size. Lucy’s skeleton proves that her kind was bipedal by the shape of her pelvis and the angle the femur takes from the hip socket to the knee joint. From her waist down she was hominid, and from her waist up she was still ape, as her skull was still the size of a chimpanzee. Her brain size varies in range from 365 to 385 cubic centimeters and had hand and motor cortex. Her species has a prolonged mouth, strong brow line, and a small forehead. She stood about three and a half feet high and weighed 60-65 pounds. The males were about twice the females size ranging from four to four and a half feet tall. This species also had about 100-120 different calls, hand gestures and signals. This suggests a intricate social and mating system. Evidence shows that she was probably young but fully mature when she died of natural causes. Her corpse is likely known to have sunk into a lake and over millions of years, the lake dried up, buried, and harden her bones which eventually fossilized them and preserved them for us to discover. The following year, again at the famous site of Hadar, Ethiopia, Donald Johansons team made the ground breaking discovery of the fossilized remains of some 13 individuals, known as the â€Å"First Family†. They believed that at that time, there was a mud slide that buried and killed tons of these creatures, in all age range, from babies to adults, both male and females. This was believed to be the oldest evidence of human ancestors living in groups. It had also provided us with much more understanding of their lifestyle and habitat. Lucy lived at a time when the Hadar region was not a desert environment like it is today. Instead, it was thought to be more like a woodlands and savannah domain. A. farensis, was not totally ape and yet not quite human, is thought to have probably lived in a variety of habitats. Having evolved into being bipedal as an adaptation to living in the open areas, like grasslands with few trees. They were thought to feed for seeds, berries, fruit, tubers, nuts and termites. The benefit of being able to walk upright gave them the advantage of free hands to grab food or carry their young, looking over high grassland, and developing a bigger brain. Unfortunately for them, they had long dry seasons with no rain which made the food source scarce. Without bipedalism we wouldn’t be able to develop into the hominids that we have become. The Hardy Weinberg’s equation is important for the concept of population genetics. In order for Hardy-Weinbergs equilibrium of no evolution occurring to work, the following seven conditions must be met: no mutations must occur so that new alleles do not enter, no gene flow can occur, random mating must occur, everyone produces the same number of offspring, the population must be large so that there is no genetic drift, natural selection is not occurring, and all members are breeding in the population. This equation does not work with humans because we do not randomly mate. Usually individuals choose a spouse who has positive attributes that they like, which can include personality, taste, attractive, good with children, intelligence, sometimes race/color, height, humor, etc. In Lucy terms they would want someone who is a good hunter, provider, and smart but they wouldn’t get that option of being picky because they couldn’t travel very far to selection their peculiar mate. Also, natural selection happens all the time as well as mutations but most are not harmful. So if you were to apply this to the A. afarensis, the majority would disprove this equation. A. afarensis were also good at tool making. They used horns and bones as tools but not as weapons, as many people though they did. Also, they would use some stone tools that were known to be the breaking dawn to human technology. Their main predators were â€Å"big cats† such as lions and leopards. They had little to no protection which made them easy prey. Leopards were excellent climbers but they could not climb as well as apes which made it hard to escape. Also the lions are very patient creatures, so they would wait under the tree until they would could down and then they would eat them. Eventually, the robust A. afarensis, a. boisei, a. robustus and a. aeithiopicus would go extinct but the gracile Homo Habilis, which was discovered 2. 6 million years ago by Lewis Leaky, would go on to become our ancestors. In Africa, some of the animals that relied on forest died out because it was too dry. For example, during this period Lucy had disappeared because this species cant survive in that situation. But other species evolved by exploring different dietary sources that were available in that time. For example, many evolved physical adaptations to graze on the new species of plant life called grass that colonized the deforested terrain. The same seems to have happened to our ancestors, who had previously relied on forest foods such as soft fruit. We just kept evolving as the millions of years went by and adapting to new environments. In this essay, as you can see, Lucy was an astonishing discovery and was the missing link to our upbringing. This species was bipedal and hominid from the waste down, ape like from the waist up. They were also smarter than chimps with their different hand and motor cortex, their tool use, and brain size. Without the constant concept and knowledge of evolution occurring, our species would have never of came about but we are very fortunate for this discovery and to be who we are in this world today.

Conflict Resolutions Essay

Conflict Resolutions Essay Conflict Resolutions Essay Conflict Resolution: Target What is Conflict Resolution? The best way to answer this question is to first look at what conflict is in order to resolve it. Conflict is when one party is considered to be in a serious disagreement or argument with another party. We as humans face conflicts all the time within our lives. It can be found at home with our families, at school with the facility, other students or parents, at work with our bosses and co-workers and can even be found when dealing with strangers. Most conflict can be small altercations and can be resolved on our own; however there are many times those small conflicts can get out of hand and become too big for us to handle on our own. This is where conflict resolutions comes in and hopefully help the two parties put aside their differences and be able to work the problem out. Within this paper I will focus on what is conflict, types of conflict in the workplace, stages of conflict and ways you and the company can resolving it. I will also look at the Target Corporation and see how their values help avoid conflict within the workplace. Let’s take a look at conflict and how it is affects us within the work place. No matter what company you work for, conflict is something that unfortunately is unavoidable. It can arise between you and your bosses, other co-workers or even third parties, such as, customers or outside vendors. Conflict can be both functional, which supports the goals of the group and improves its performance, or dysfunctional in which can obstruct group performance (Robbins negative employees will just constantly complain and look for flaws (www.lifehack.org). Another way that conflict can be created in the workplace is when there are disagreements over ideas, decisions or actions made by your leaders or other co-workers (www.betterhealth.vic.gov). The conflict process has five steps: potential opposition or incompatibility, cognition and personalization, intentions, behavior and outc omes. The first stage is the appearance of conditions, which are communication, structure and personal variables; this is the causes or sources that can create the conflict to arise. If the conditions in stage one negatively affects something the first party cares about, the conflict becomes an actualization. Stage two is made up of perceived conflict, which does not mean it is personalized, and felt conflict, which is when individuals become emotionally involved. Intentions is stage three, this is where many conflicts can escalate due to one party taking the intentions of the other party the wrong way. Using two dimensions - cooperativeness (when one party attempts to satisfy the other party’s concerns) and assertiveness (when one party attempts to satisfy his/her own concerns) we can identify the five conflict-handling intentions. These conflict-handling intentions are competing (assertive and uncooperative), collaborating (assertive and cooperative), avoiding (unassertive and uncooperative), accommodating (unassertive and cooperative) and compromising (both assertive and cooperative). Stage four is when conflict becomes visible and is known as the behavior stage. This stage includes statements, actions and reactions made by the conflicting parties; conflict management is needed the most at this point of the stages. Lastly is stage five, the outcome, and can either be a functional outcome that will allow the parties to continue to perform together or a dysfunctional outcome which

STRATEGIC MARKETING MANAGEMENT Essay Example | Topics and Well Written Essays - 5000 words

STRATEGIC MARKETING MANAGEMENT - Essay Example ........................................................................................... 3.0 Marketing plan......................................................................................................... 3.1 Marketing objectives.................................................................................... 3.2 Situational analysis....................................................................................... 4.0 The marketing strategy............................................................................................. 4.1 Psychographic research necessity................................................................. 4.2 Personalised service production – direct marketing...................................... 4.3 Enhanced promotional development............................................................. 4.4 Strategic alliances and partnerships............................................................... 4.5 Control systems.................. ............................................................................ 5.0 Recommendations..................................................................................................... 6.0 Conclusion.................................................................................................................. ... So much of what drive marketing strategy is driven by consumer attitudes and values associated with their own lifestyles and the museum brand, requiring the National Air and Space Museum to invest more in consumer research to gain valuable market information to develop integrated communications strategies that are relevant and attention-grabbing to consumers. This plan recommends a redesign and construction of a new and more modernised servicescape, the development of strategic alliances and sponsorships, procurement of new interactive technologies, a well-developed promotional campaign, and a new staffing model to improve customer interactivity and create an authentic customer experience. This plan will build a better brand reputation for the museum and change perceptions in disparate consumer markets about the nature of the 21st Century Smithsonian museum. The Smithsonian – National Air and Space Museum 1.0 Introduction Museum marketing is a dynamic and complicated task as m ost museums cater to mass market consumers with very disparate socio-economic backgrounds, educational level, resource availability, and lifestyles. Hence, it becomes difficult to create targeted advertising and other relevant promotional materials that will create interest and excitement for consumer segments. In the United States, the National Air and Space Museum, a part of the Smithsonian Institute, offers a variety of historical exhibits related to air and space travel which are relevant and stimulating for a variety wide variety of consumers. The National Air and Space Museum collects, displays and interprets objects related to the history of air and

Business and Management Essay Example | Topics and Well Written Essays - 1250 words

Business and Management - Essay Example It sells more than 2.5 million products to more than 190 countries around the world, which gives an indication towards the company's rapid global expansion (Nissan Motor Co Ltd, accessed 07.01.2006). According to the company's annual report for the year ended 2005, Nissan is basically a Japanese-based company and other than its home country, it has a major market for its products in the United States, United Kingdom, Spain, Thailand, China, Egypt, Brazil and other 150 countries around the world where Nissan automotives and their components are sold. Nissan is a publicly traded company and listed on major stock exchanges of the world. According to the company's annual report for the year ended 2005, the company keeps a double management team comprising the Board of Directors and a Statutory Audit Committee based on their duties and responsibilities under the Commercial Code of Japan. The company's major stakeholders are its customers, employees, shareholders and suppliers etc. Currently, the company has nine members of the board of directors, of which only one is external. The company's Statutory Audit Committee comprises four auditors out of which three are external statutory auditors. The company's management structure is designed in a way that the Board of Directors is responsible for taking the entire management decisions whereas the Statutory Audit Committee is responsible for reviewing the Directors' performance.NISSAN- GLOBAL STRATEGY As mentioned above, Nissan is an international company having its business operations in more than 190 countries around the world. But its major markets include the home market Japan, the North America, Europe, China, Asia, Middle East, Africa, Latin America and the Caribbean. The company maintains its global sales strategy and plans to enhance its sales in all the major areas of its operation. According to the company's Annual report, the company's strategy in Japan is to expand its sales by the enhancement of its marketing strategy and the establishment of an efficient dealership network. But despite all that, the company's sales in its home market are declining. The automotive industry in Europe is highly diverse having a great number of manufacturers engaged in car design, production and sales. To maintain its profitability in the European market, the company's strategy is to design and provide the unique and stylish products that could earn more profits for the company. The company's wide range of products is very popular in North America and China. The strategy behind the success in these areas is to provide its products at a price that is acceptable to its customer group. In the Asian market, the company has planned a strategy to penetrate into new growing markets. In the Middle East, Africa, Latin America and the Caribbean countries, the company is making its profit by adapting a strategy to remain flexible with the market conditions in terms of production. ANALYSIS OF CURRENT PROBLEMS AND ISSUES After the in-depth analysis of Nissan Motor Co. Ltd., it can be seen that the company has to confront with major issues that could affect its sales and profitability for the years to come. Some of the major issues are analyzed and discussed below: Increasing Cost of Sales Although the company has been successful in generating sales for its business for the current year, but still the

Customer Delight In Banking Sector Marketing Essay

Customer Delight In Banking Sector Marketing Essay One important question which arises in every single managers mind is how he/she can leave an ever lasting mark in the mind of a customer, to make sure he/she comes back and remains loyal to ones organization. Now as services uniqueness life has shortened, every single Bank is providing the same services like its competitor. The only solution for the said question is to delight the customers, which competitors and said banks have failed to do so. Achieving the customer delight and experience requires the organization to realize that it is dynamic and merely represents moving targets or ambitions. However, there is no flat target to accomplish customer delight. This is the age of customer delight where customers receive more than they deserved or have ever imagined. Customer delight in banking sector was never researched till now, as we have found out how the account holder of banks can be delighted not just by their services but by reaching beyond the expectations of the customers. Our research started with exploratory investigation to indentify the elements, which create delight in the mind of customers, which enable us to create a customer delight model with eight variables. They become the fundamentals of a customer delight model. Delight model was tested on Bank account holders, which provided us the successful validation of our research. Customer delight model in Banking provides fundamental elements for creating customer delight for the Bank account holders as Management can focus on eight variables for making sure the customers remain Loyal and remain profitable for the organization. Keywords: Customer Delight, Beyond Customer satisfaction, Delight is banking Table of Contents Table of Contents 3 INTRODUCTION 4 Literature Review 6 Research Methods 16 Qualitative Development of Delight measure 16 Exploratory Investigation 16 Focused Interviews 16 Insights from Exploratory Investigation 17 Insight from Focus Interviews 17 Establishing of Customer Delight Model 18 Customer Delight Model 19 Quantitative Testing of Delight measures 21 Empirical Study 21 Data Collection: 21 Respondents profile 21 24 Data Analysis 24 CONCLUSION AND FUTURE RESEARCH 28 References 29 INTRODUCTION The authors investigated the concept and factors which influence delighting the customers in banking. Exploratory research investigated the factors and elements, which will create customer delight, researched based on focused group interviews, which lead to establishing a customer delight model and later on tested on 300 respondents. This recognized a concrete successful validation of the customer delight model. For establishing a delight model, Customer delight researched based on eight variables, which were investigated by asking open ended questions from various customers, which brought them to the state where they have felt over excited from service or in other words felt delighted from Bank services. Once all the data was gathered then every answer was categorized into Specific categories, which brought us the eight variables. These brought the customer delight in the mind of customer from bank services. Can bank delight its customers with its services? Seems like a simple question but in fact is a hard one to answer as every single bank is providing the same service and life cycle of creating competitive edge which has shortened a mile! Currently banks are concentrating on satisfying the customer from their services but in todays fast moving world, customers cant only be satisfied in just 1 single way in order to remain royal to the bank as all the banks are providing the homogenous services. Even if a single bank comes with unique service then its competitive advantage life time shortens as all follow suit. If the customers cannot remain loyal by being permanently satisfied then how can they become (removed word) permanently loyal to their bank? The solution to that is to delight the customers from their services, now how banks can delight the customer? This, the banks are still unable to discover, this is what actually our research is all about. Eight variables filtered by our initial exploratory research, create the customer delight in the mind of bank account holders from their banks. We emphasize that if these 8 variables are implemented in banking system for their customer; it will create delight and will create an ever lasting effect on the customer, instead of all of the banks providing same services which can not create a room for halting the change loyalty from one bank to another. Customer satisfaction the individuals perception of the performance of the product or service in relation to his or her expectations (Schiffman and kanuk, 2004) era has end and now customer delight profoundly positive emotional situation generally resulting from having ones expectations go beyond to a surprising degree. (Oliver, Rust, and Varki 1997) has started implementing on customers retention. Customer delight is the ever long-lasting answer to success. Customer cannot be delighted if until or unless he/she is not satisfied from the presented services, the factors or eliminates of delightness comes after the fulfilling of satisfying consumer needs. The delighted customer is more valuable for the company as it will help the organization to compete with its competitors. The age of customer delight has started where a customers satisfaction is no longer considered as Bank success or the service provided by it. Competitive edge is no longer applicable because almost every bank is providing the same services in term of quality as well as in quantity. The difference which makes between the banks success is how they fulfill their customer required services at the time when they required the most. Customer delight creates the ever lasting edge for the bank in Red Ocean of banking sector. Now the question arises on how to delight the customer when every bank is providing the same services which cannot be distinguished from each other. This question has a unique set of characteristics because it contains the customer delight process which has never been researched until now. Delighting a customer is not just a simple question to answer because customer delight is not just for overall customers; its for every individual customer of the bank. Literature Review Delighting the customer is very debatable topic as critics has suggested that if once raised the customer expectation bar, later it becomes impossible to give same level of experience to that customer, which in long run will also hurt the companys reputation as explained by Oliver and Rust 2000. Customer delight is a rising concept in marketing and little work has yet been done on it. As such, no consensus is reached about delight but it is generally posited as customer response to unexpectedly good performance from a service firm (Keiningham and Vavra 2001; Kumar 1996). Customer satisfaction is extensively recognized as a key authority in the formation of customers future purchase intent (Taylor Baker, 1994). According to Patterson (1997) customer delight involves going beyond satisfaction to delivering what can be best described as a pleasurable experience for the client. Michael Arthur Johnson explained on his customer delight website that When some one create WOW then you have place a very special peg in the recollection of the customer that is easy to recollect. It creates the opportunity of the customer telling the story regarding their WOW incident to many friends, acquaintances and strangers. It creates the free publicity that you cant place a temporary value to. Customer delight creates a cycle of coming back again and again for the customer. It creates the word of mouth publicity to draw new customers without spending any extra money on advertisement. It brings the firm at the top of the list among the competitors with a unique place in the mind of customers and differentiates one firm from the rest. It permits you to sell your products or services for additional money than the competition. It allows you to make extra return on your investment. Delighted customers are those where you foresee their needs; present solutions to them before they request and where you monitor to see if new or supplementary expectations are mandatory to be deployed. Whats wrong with just providing the customer service to customers when they require as explained by Michael Arthur Johnson. Michael Arthur Johnson says the difference between success and failure is only customer delight. Traditionally delight has been thought of a blend of joy and surprise (Kumar, A., Olshavsky, R.W. and King, M.F. (2001). However a recent study suggests that customer can be delighted without being surprised (Kumar et al., 2001). Although joy remains an important element of delight, the study suggests that a greater number of people are exhilarated, thrilled and to a lesser extent exuberant (Kumar et al., 2001). Satisfied customers are not necessarily leave with a firm; they are purely at ease. Delighted customers on the other hand have greater admiration for the firm and its services. Paul (2000) states: Unfortunately, people dont talk about adequate service. Instead, they tell anyone who will listen about really bad or really delightful services. Paul says that delight generate more positive word -of- Mouth for the company. Being only satisfied with a firms product or services does not necessarily mean that customer will prefer the company or rejects it but its just simple expression of acceptance. Delighting customers is about providing a product and services that are outstanding and stimulates customers preference towards a firm or its services. Companies are also realizing that loosing a customer means loosing more than a single sale: it means loosing the entire flow of purchases by the customer made over a lifetime of purchase. It has also been anticipated that as the level of satisfaction increases, so does customer become loyal to the firms product and services (Kotler and Amstrong 2001). Kumar et al., 2001 explain that these studies found that customers who where extremely satisfied were more loyal than customers who says they where satisfied. From many years customer satisfaction is used for the indicator of organization health and success. In recent times it has been argued that in order to succeed in red Blue Ocean of competitive environment it become a necessity to do more than just satisfy the customer but now organizations have to delight the customer for staying alive in the competition.. Delighting customers is a splendid ideal, but what kind of impact does it have on the company? Does customer delight lead to increased success and good monetary health of the firm? According to Rust and Oliver (2000) Research reviewed here strongly suggests that delight cannot be accomplish without surprisingly positive levels of performance, which as noted previously, require additional effort on the part of the firm or its agents. As Rust and Oliver (2000) explain that delighting the customer for organization can be harmful as the expectation of the customer extends and the customer does not get the level of services he is expecting from the organization. In the end the customer become dissatisfied from the organization. Satisfied customers will also tell others about their favorable experiences and therefore connect in positive word of mouth advertising (Richens, 1983; File Prince, 1992). Customers, who are dissatisfied, are most likely to switch brands and become active in the negative word of mouth advertisement of the brand. Furthermore, behaviors such as replicate purchase and word-of-mouth straight influence the feasibility and profitability of a firm (Dabholkar, P.A., Thorpe, D.I. and Rentz, J.O, 1996), A study was conducted by the Levesque and McDougall (1996) confirms and resistant the idea that unsatisfactory customer service results in a drop of customer satisfaction and hesitation to recommend the services to others. This would lead to large number of customer switching rate of customer to another brand as well as the negative word of mouth. A well known academic article on customer delight is by Oliver, Rust and Varki (1997). The authors give delight both hypothetical and an applied perspective, Delight appears as resulting from a Blend of pleasure and arousal. In their article they have presented a model and a test which has both delight sequence and a satisfaction sequence which leads to intentions of the customers. Model was tested using two consumption experiences a recreational wildlife theme park and a symphony concert. In the test the direct and indirect effects on both consumption experiences and on intentions of delight were not constant to its experiences. His indicates the probable effect of the moderating variables on the impact of delight on behavioral intentions. The model tested in Oliver, Rust and Varki is essentially a conceptual psychological model of the process of delight that can occur within consumption experiences of the customers. From the model of Oliver, Rust and Varki (1997) provide the evidence that delight has three direct antecedents such as Surprising consumption, Arousal or Heightened activation and Positive affect, all these three leads to customer delight. Model develops new insight concerning that produce delight when situation triggers surprise in a content of positive effect and arousal. The conservative wisdom is that if you have satisfied customers then you will have loyal customers. It sounds right, but actually its wrong said by Dr. John T. Self. Not only satisfaction of customer can create loyalty but its more than just satisfying the customers. As further he explains that in his opinion loyalty frequently develops when customers get concerned with the company over the ordinary transaction. Means that all the companies are providing the homogenous services and now customers require other than normal services provided by the company. Hence, customers looking beyond expects more from the services so that they can feel delight and be over whelmed. Berman, B. (2005), suggested that organization have to do more than what the customer expects from them and delighting the customer rather than just satisfying them. Berman differentiate customer delight and satisfaction. As satisfaction relate to the meeting the expectation of the customers or exceeding their expectations as customer delight on the other hand customers receive a positive surprise or delight that is afar their expectations. While comparing the satisfaction, customer delight is more toward the customer positive and emotional response against the service. In customer delight the emotional response as compare to the satisfaction has less memory for customer as compare to the delight. Delight a phenomenon that represents the highest level of satisfaction, leading to a stronger intent to repurchase (Jones and Sasser 1995).Customer delight has never happened without high performance and such performance brings not only benefits to customers but also makes them excited (Kwong and Yau 2002). To delight customers, it necessitates a superior and endless effort from firms to deliver extraordinarily high-quality services. This effort has to be recognized and cherished by customers. The major reason to chase delighted customers is the belief that they are more profitable to serve because they are more loyal, that is to say, they tend to have a stronger intent to repurchase. In general, they are apostles who give unfailing support to the firm (Oliver H. M. Yau and Kenneth K. Kwong 2007). Behaviourally, delighted customers tend to view the firm positively and prefer to buy from it (Keiningham et al. 1999; Schneider and Bowen 1999).Rust et al has stated financially, this preference translates to a profit and represents a stream of future income to the focal firm (Rust et al. 1994). In sum, these positive propositions imply that customer delight is a valuable business goal to pursuit (Rust and Oliver 2000). Customer service is what organization do for the customers but customer delight is what the customer has experience when he has been indulgence with way he wanted to. Customer delight does not come from giving additional services but comes from the quality of services make available to customer at the time he or she required most. Opportunities to delight customers also lay in service provider capability to go above and beyond in service delivery. Long-term relationships with customers offer the opportunity, through personalized service, to go beyond the customers expectations and delight them (Zeithaml and Bitner, 2003), Delight is more likely to occur in state where customers are vastly involved, where service quality is uneven, and where overwhelmingly exceptional performance is unexpected (Oliver et al., 1997). According to Peter, P.J. and Olson, J.C. (1996) Pre-purchase prospect are beliefs about predictable performance of the product; disconfirmation transfer to the variation between pre-purchase prospect and post purchase perception. Customer satisfaction is usually illustrate as the full meeting of ones expectations (Oliver,1980).but Delight is a positive consequence of exceeding the customers expectations (Keiningham and Vavra, 2001),Customer delight create the difference between the only satisfied customer and overwhelmed customer who are more loyal to organization Jack Mitchells latest book Hug Your Customers (2003) provides many instances that illustrate the long-term financial benefits that derive from construction those emotional bonds with customers. He suggests that competitive advantage is built in the course of providing both physical and psychological hugs to customers, eventually delighting them with consistent, zealous and committed customer service. Delighted customers are more likely to inform others that they are delighted, which in turn may draw other consumers to do business with that organization. The delighted customers might also be more likely to increase their own spending with the delighting organization, and exhibit increased customer faithfulness (Keiningham and Vavra, 2001). The possibility of delighted customers to repeat a purchase is known to be about six times more than satisfied customers (Reichheld and Sasser 1990). It represents the highest level of satisfaction, leading to a stronger intent to repurchase (Jones and Sasser 1995). Customer delight is never happened without high performance and such performance brings not only benefits to customers but also makes them excited (Kwong and Yau 2002).This effort has to be acknowledged and appreciated by customers. Customer delight is, therefore, defined as an emotional response creating a much pleasured state concerning a firms soaring performance in service delivery, which is then highly praised (Kwong 2006).Behaviorally, delighted customers tend to view the firm positively and prefer to buy from it (Keiningham et al. 1999; Schneider and Bowen 1999). Financially, this preference translates to a profit and represents a stream of future income to the focal firm (Rust et al. 1994). Long-term relationships with customers present the opportunity, through personalized service, to go beyond the customers expectations and delight them (Zeithaml and Bitner, 2003).Therefore, despite the fact that delighting the customer can be a profitable business practice (Rust and Oliver, 2000), Delight is going beyond simply satisfying the customer to delivering a higher level of satisfaction through exceeded expectations (Oliver et al., 1997). This concept of a higher-level of satisfaction is seen by many practitioners as the way to provide a distinct advantage to the company that does it first and does it well consistently (Chandler, C.H. 1989, p. 30, quoted in Oliver et al., 1997). Delighted customers are more likely to tell others that they are delighted, which in turn may attract other consumers to do business with that organization. The delighted customers may also be more likely to boost their own spending with the delighting organization, and exhibit increased customer loyalty (Keiningham and Vavra, 2001). Prof. Kano, the Kano Model categorizes customer needs into three types of feature. Customers are asked a series of questions that identify the importance of their needs and the following typology of features can be arrived at durability of a car might be considered Basic qualities. They do not satisfy when present, but do dissatisfy when absent. (Elmar Sauerwein, Franz Bailom, Kurt Matzler, Hans H. Hinterhuber 1996) Oliver, Rust and Varki (1997) squabble that delight is a combination of pleasure and arousal (whereas satisfaction is a mixture of pleasure and disconfirmation), and show that both satisfaction and delight can manipulate repatronage intentions. According to Berry, L.L., Parasuraman, A. Zeithaml, V.A. (1988) service quality has become a great competitor and the most powerful competitive weapon which many leading service organizations possess. Service business success has been associated with the ability to deliver superior service (Gale, 1990; Rudie Wansley, 1984). Leading service organizations strive to maintain a superior quality of service in an effort to gain customer loyalty (Zeithaml Bitner, 1996).Evaluating the impact of service quality through customer retention will help companies to gauge the financial impact of service quality (Zeithaml et al., 1996). Customer satisfaction no longer constitutes the convincing focus for success; it has been replaced by customer delight (Brown, W.S., Bowen, D.E. Swartz, T.A. 1992). In todays competitive environment, customers expectations and technological innovation demand that service leaders distinguish them selves from the competition by truly delighting the customer (Kandampully, 1997). Customers perception of exceptional service is often associated with the personal interaction of the employees (Kandampully, 1993). Services management literature has repeatedly emphasized the significance of the human element in the delivery of higher service (Crosby Stephens, 1987; Gronroos, 1990b; Parasuraman et al., 1985; Solomon, m.r., Surprenant, c., Czepiel, j.a. Gutman,(1985)). We now live in a service economy where relationships are becoming more important than physical products (Albrecht Zemke, 1985a), in terms of both our business and our personal lives. Business is nothing but relationship (McCormick, M. 1988) and, within service industries, this relationship is an interactive process (Booms Bitner, 1981). The challenge for todays organizations is not merely to reach the top, but to stay there. If that is an organizations aim, its primary focus should be not just to attract customers, but to gain their loyalty and, thus, their patronage, not merely for the current, but also for the long term. This loyalty, however, is the end result of an on-going, long-term relationship. Such relationships are founded on an organizations ability to maintain and extend its relationships with customers (Gummesson, 1994). According to Levitt (1983), buyer ± seller interaction is similar to a marriage; the quality and duration, however, depends predominantly which the organization manages the relationship. Customer supplier relationships are central to exceeding customer expectations (Parasuraman et al., 1991c). Thus, it is apparent that customers cannot `try out services; they purchase a service prior to experiencing it and must trust it to deliver the perceived service promise (Berry Parasuraman, 1992). According to Kanos theory of attractive quality (2001), success cannot be gained only by listening to what customers say. What needs to be gained is a deeper under-standing of the customers latent needs. He has described the factors that influence customer purchase decisions as a model with three main factors: basic (must-be), performance (more is better or one-dimensional) and delight (excitement or attractive). Additional factors are indifferent and reverse, but these add relatively little to this context. The basic factor must be met; otherwise the customer will react with disappointment or disgust. If all basic factors are met, the customer reaction is neutral. Research generally supports the claim that word of mouth is more influential on behavior than other marketer-controlled sources. Indeed, it has been observed that WOM can be more influential than neutral print sources such as which and Consumer Reports (Herr, P.M., Kardes, F.R. and Kim, J. (1991). Arndt, J. (1967) was one of the earliest researchers into the influence of WOM on consumer behavior. He characterized WOM as verbal, person-to-person communication between a receiver and a communicator whom the receiver perceives as non-commercial, concerning a brand, product or service. Customer delight can be defined as an emotion, characterized by high levels of joy and surprise, felt by a customer towards a company or its offering (product/ service) (Kumar 1996). Thus, customer delight is defined as a rather positive emotional state towards the purchase/consumption experience, generally derived from the surprisingly positive disconfirmation level of perceived performance (Oliver et al. 1997; Rust and Oliver 2000). Delight would be characterized as an emotion made up of cognitive and affective aspects, including here surprise (Kumar 1996). In this sense, Izard, Carroll E. (1977), clarifies that even the cognitive concepts inherent in satisfaction and, consequently, in customer delight such as need and desire -, and its comparative standards are considered affective by nature or, at least, as having an affective component. The differentiation basically occurs at an arousal level of the positive emotional response: at a low level there lies satisfaction; at a high level, delight (Oliver and Westbrook 1993). As Plutchiks, Robert (1980) research and the circumflex model of emotions appears to be one of the earliest and most common source for labeling delight as a mixture of joy and surprise, we review the work of which led Plutchik to conclude that delight was comprised of joy and surprise.Plutchik carried out two studies to determine what emotions resulted from the different combination of pairs of basic emotions. Basic emotions were supposed to be emotions that were instinctual and universal among all the human begins (or even among all mammals) and Plutchik had eight emotions which were considered basic and made up one layer of his circumflex model of emotion. Research Methods Qualitative Development of Delight measure Exploratory Investigation Till now the literature for customer satisfaction has only been studied and proved but the customer delight has never been researched upon. For sound conceptual background and for investigation of customer delight in the banking sector, qualitative study was undertaken to investigate the delight concept especially in the minds of their customers. Almost all the banks are providing homogenous services; our main emphasis is on the customer reaction towards the services provided and the experience they faced when they felt excited and delighted from their banks. Focus interviews with the customers was the main part of our research. This provided us with the exact moment or situation, which created customer delight in the mind of a customer. Creating the base for our focused interviews, we distributed an open ended questionnaire, in which the customers were asked to write down the situation where they felt excited or delighted by the service which their respective bank has provided to them when they really required it. We received many situations described by the customer, where they received the service which made them delighted or when they felt excited. Every single response was carefully studied and put under a category, where situations were the same. Focused Interviews Focused interviews consisted of respondents from all walks of life including Housewives, Businessman, Employees, and students. Every focused interview was based on the category which responded a particular response in the questionnaires. Discussions regarding their response to the questionnaire provided the opportunity for the respondent to explain in detailregarding their moment(removed letter) of getting excited or delighted from their banks service. Discussions were based to bring the respondent to the exact reason or moment on why the customer felt delighted. Every respondent was provided the opportunity to elaborate their experience to reach the moment or reason of delight that they felt from the service. Insights from Exploratory Investigation From the exploratory investigation a remarkably completely different pattern of customer delight came out, which was totally different from the nominal services provided by the banks to the customers. Account holders were satisfied from the service provided by the bank as almost all the banks are providing the same type and quality of services but what made the customers delighted, were the occasion when they were offered or received an out the way service from their bank ,which they never expected or ever received before. All the delights of the customers were situations and occasions based on what they had experienced in their daily routine. Outcomes were categorized into the related fields as to what made a customer feel delight from the service. Insight from Focus Interviews Interviews were summarized in categories of the situation or the time when a customer felt delighted from the banks service. Outcomes were surprising as the customers felt delighted not from the homogeneous services provided by the banks but from the acts which customer had received from the banks other than their normal routine practice. Account holders explained in detail regarding the situations that they have felt from their bank, which caused delight. Customers replies were investigated to reach the exact moment in the time in which they received a delightful service from their bank. As the respondents were from different walks of life so their perception toward delight were also different. If the respondent was already getting same service from his bank then there was no reason to be delighted from the instrument we have purposed. Reactions were very important of customer toward the situation they were asked about, as delight is all about the over whelming experience for the customer. Every focused interview session were categories under eight variables, which become the fundamental elements of the customer delight model. Respondent reached the concession that eight variables, which were the outcome from the exploratory studies were eliminates, made them delight from the service. Establishing of Customer Delight Model After completing the focused interviews and gathering the data of the interviews, we came to an understanding on how to establish the customer delight model as per the outcome of the respective customers interview. Model, which consists of eight variables, was sub defined as per the perception of the respondents. Among these eight variables, six of them had clear understanding in the minds of the customers that it is the factor or eleme

jumpman23- the appeal of advertising Essay example -- essays research

Jumpman23   Ã‚  Ã‚  Ã‚  Ã‚  Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay â€Å"Absolution for Sale,† Charity Miller writes, â€Å"We live in a world of images. Among the most persuasive and insistent of these images are those directed at us by advertising. These images often do more then simply try to persuade us to buy a particular product or use a particular ser vice. More subtly, they influence us by appealing to our desires or exploiting our emotions.† The image of Jeter training alone in a gym clothed head to toe in Michael Jordan’s clothing line combine with a poem above describing his intentions. This scene portrays the hard work and dedication that will eventually lead to success as things an athlete of any level should expect while wearing the clothing. Michael Jordan takes advantage of his legend on the basketball court and his appeal worldwide to create a line of apparel that demands the same work ethic from those who wear it. Its success is in Jumpman23’s ability to interest buyers no matter what age, race, or sport.   Ã‚  Ã‚  Ã‚  Ã‚  The advertisement gives the impression that success does not come easily. To reach a goal there is a lot of hard work that goes into the process. This is how Jeter is portrayed in the picture. He is alone, in a dark gym surrounded by mirrors training with a thirty-five pound weight. He stares at his reflection in the mirror, deep in concentration, and highly motivated. The â€Å"light at the end of the tunnel† whether it be a world championship or simply a playground victory takes time, effort, and dedication and he is in the course of working towards that goal. Part of why the ad does not show him on the field, or celebrating a victory is because it wants to capture the countless hours... ...er Jason Taylor â€Å"Team Jordan is something I wanted to do my whole career. Michael exemplifies everything that I think an athlete should be. The desire the competitiveness, everything about the man says winner and that’s what I’m about.† The hard work and desire Jordan put forth in order to achieve his dreams is well documented, and he has used this as the main focus in advertising his clothing line. By using other sports superstars who have achieved great things, he has been able to capture the attention of the sporting world. Once you put on the shoes and the clothing, you will begin to expect great things out of yourself. These goals come only after dedication and effort. Showing the work ethic of other great athletes and the thoughts that motivate them, Jumpan23 has successfully captured the idea of its clothing line. One has to look no further than the miniature symbol of a man flying through the air in order to imagine the possibilities and see what makes this advertisement so appealing. Works Cited Miller, Charity. â€Å"Absolution for Sale†. Criteria 2004. Taylor, Jason. Athlete Bio. 1 March 2005  Ã‚  Ã‚  Ã‚  Ã‚  http://www.nike.com/jumpman23/team_jordan/team.jsp.

The Women’s Struggle for Equal Rights

The women†s struggle for equal rights has existed throughout American history. For thousands of years women had been denied of their rights and always been thought of as having a second-class role in society. Women were powerless and considered the property of men. Women were only expected to fulfill certain roles in life. They have been given the role of being the weak, submissive, and a house-wife that was meant to stay home and care for the children. She was not expected to work outside the home. The women of the mid 1800†³s realized that it was time for a change and so began the women†s right movement. It was the mid 1800†³s and the women started to take a step. Women began fighting for equal opportunities just as men. On July 1848, three hundred people came together at Seneca Falls, New York, to discuss and resolve the inequities that had place women as second-class. At this meeting, Elizabeth Cady Stanton, one of the women who organized the convention and was also known as â€Å"Mother of the Suffrage Movement,† presented a speech. She listed the areas in which women should have equality, and surprised everyone by including the right to vote. She had used a piece from the Declaration of Independence as her model â€Å"We hold these truths to be self-evident: that all men and women are created equal.† This meeting was the start of a fight that would drag on for years. Women thought that the first step to gaining equality was being able to vote. The fight for the right to vote began in 1840. This was not an easy goal to accomplish. Along with other rights they wanted, they had to fight their way through state legislatures and congressional obstacles. Men argued that women were too sensitive and emotional and therefore would not be able to reach fair political decisions. Almost a century later, August 1920, the women†s right to vote was finally passed. It was the Nineteenth Amendment, â€Å"The right of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.† In the 1980 presidential election, for the first time women outnumbered the male voters. The gaining of the women†s right to vote gave women hope that someday men and women would be created equal. Although the women were allowed to vote, it little improved the way society portrayed women. Women still faced difficulties in experiencing equal rights. But the fact is, the women†s rights movement has made some steps into eliminating inequality. Women were denied of higher education. The highest education a woman was allowed to complete was the primarily level. Due to this lack of higher education women were to only be illegible for jobs such as secretaries and teachers. Women had a hard time finding higher professional jobs because they lacked the proper education. Parents raised their daughters towards being a house-wife, so that a higher education would be pointless. This has been somewhat of an improvement. Before their education was limited to only domestic skills. This act was very effective in schools. It was not until 1974, when Congress passed the Equal Educational Opportunities Act, which stated that no one will be denied of education due to gender, race, color, or nationality. It was able to change the way some courses only to particular sexes, in other words, putting an end to stereotyping. For example, if a girl chooses to take an auto shop course and a boy wanted to take a home economics course, they would have every right to do so. The opportunity for higher education for women gave them the chance to enter the work force. A woman could be anything whom she wants to be. All women are capable of being a housewife and caring for the children at the same time having a job. During the 1950†³s, the largest increase in work force participation was among married women compared to 1920, the typical working woman was single. Studies have found that women that are employed play a higher role in her marriage as she normally would have being unemployed. Women that were employed full-time had higher roles in marriage than a woman being part-time employed. From 1955 to 1990 the percentage of employed women has increased twelve percent. Though women were able to find jobs they still face difficulties concerning that area. Women†s work advancement was still limited compared to men. If a man and woman happen to have the same job the man was always paid more. World War I helped create new job opportunities for women, and many began to replace jobs that were once held by men. Although the women in the work force have increased, they face another problem in the work force. Discrimination. February 6, 1977, discrimination complaints in the work force have risen to 130,000. Men often humored the working women. They did not think that women were â€Å"cut out† to handle the job as well as men do. Over the years discrimination has lessen, but it still does exist. The women†s rights movement was a very historical event that dramatically changed the government. During the 18th and 19th centuries, women were outnumbered not by population, but instead by the power of men. The growing number of participants of the movement and the continuation through time eventually advanced women†s rights on both the state level and federal level. Women also proposed many Amendments into the Constitution. Eventually with changes of women in society, women began to become involved in the government. Women were being elected to serve in government offices. It seems that the early Americans preferred their women as non-professional and non-intellectual, but as homemakers. Women were expected to follow an expected role, but eventually decided to change that. The women†s right movement was created in order to gain their equality. When this movement arose, the women were being accused of being selfish for wanting the same opportunities of men. Over the years the rights movement has slowly been a success. Slowly, women†s roles in society have advanced. Society now accepts the rights of women and give them more opportunities to play a better role in society. Women of today hold positons that were once only for men. For example, in the past only men were to serve in high offices, but now so are women. Although women have achieve alot of the goals in the movement, some feel that â€Å"Women can not be equal outside of the home until men are equal inside the home.†

Beyond The Bounds Of Earth - 1487 Words

Beyond the Bounds of Earth Dante breathes life to the cosmos by taking his readers on a journey through the many layers of the heavens in Paradiso. The passage selected introduces Dante’s journey to the Empyrean, which allows readers to analyze their own thoughts concerning outer space. Dante’s heaven is characterized by vitality and harmony, which serves to provide readers with peace upon every glance at the sky. Dante’s heaven reminds people of their small place in a large universe as well as of their free will in order to live a life focused on God. The poetry begins by proclaiming God’s glory and Dante calls to Apollo for guidance as he is about to embark upon his journey to the heavens. Dante even recognizes that it is the perfect†¦show more content†¦In the beginning of the passage, Beatrice looks into Dante’s soul and discovers that he is in a troubled state of mind (P. I.85-86). She expresses that â€Å"[he] is making [his] mind dull with false imagining-[he] doesn’t perceive what [he] would see, if [he] could shake it off† (P. I.88-90). Dante is very confused and does not understand that he is no longer on earth. Beatrice wants Dante to realize that he will not be able to reach his full mental potential if he does not look to the Heavens and embrace reality. This can be applied to the readers’ lives as well, because if they solely focus on the â€Å"false imaginings† then they will inflate their own importance. Dante uses this dialogue to expose his own mortality as he ass umes that he is still on the earth; furthermore, he is amazed that he could rise to the heavens as a mortal (P. I.97-98). He also uses this form of the Ptolemaic Universe to express the same idea that humans need to escape the smallness of the world and look to the Heavens (Dante’s Ten Heavens 13). C.S. Lewis agrees with this mentality by asserting that a result of the medieval universe is to â€Å"make the smallness of Earth more vividly felt† (Lewis 99). In saying that medieval people are more aware of their place in the universe, one will realize that Dante purposely trekked his journey through the different spheres of the known universe in order to make the reality of heaven appear tangible. InShow MoreRelatedMen And Women : The Greatest Achievement Than Any Man Or Woman?963 Words   |  4 Pagesclaimed to have seen a variety of visions through her near death experience. It would seem that many people believed that they have had a better connection with God by experiencing high levels of pain. Some of her visions involved, the creation of Earth, Adam and Eve, and an angel. Hidegard’s ability to have visions related to God, has been considered unreliable because there was no way of her proving that she was able to see the things she saw. 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