jumpman23- the appeal of advertising Essay example -- essays research

Jumpman23   Ã‚  Ã‚  Ã‚  Ã‚  Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay â€Å"Absolution for Sale,† Charity Miller writes, â€Å"We live in a world of images. Among the most persuasive and insistent of these images are those directed at us by advertising. These images often do more then simply try to persuade us to buy a particular product or use a particular ser vice. More subtly, they influence us by appealing to our desires or exploiting our emotions.† The image of Jeter training alone in a gym clothed head to toe in Michael Jordan’s clothing line combine with a poem above describing his intentions. This scene portrays the hard work and dedication that will eventually lead to success as things an athlete of any level should expect while wearing the clothing. Michael Jordan takes advantage of his legend on the basketball court and his appeal worldwide to create a line of apparel that demands the same work ethic from those who wear it. Its success is in Jumpman23’s ability to interest buyers no matter what age, race, or sport.   Ã‚  Ã‚  Ã‚  Ã‚  The advertisement gives the impression that success does not come easily. To reach a goal there is a lot of hard work that goes into the process. This is how Jeter is portrayed in the picture. He is alone, in a dark gym surrounded by mirrors training with a thirty-five pound weight. He stares at his reflection in the mirror, deep in concentration, and highly motivated. The â€Å"light at the end of the tunnel† whether it be a world championship or simply a playground victory takes time, effort, and dedication and he is in the course of working towards that goal. Part of why the ad does not show him on the field, or celebrating a victory is because it wants to capture the countless hours... ...er Jason Taylor â€Å"Team Jordan is something I wanted to do my whole career. Michael exemplifies everything that I think an athlete should be. The desire the competitiveness, everything about the man says winner and that’s what I’m about.† The hard work and desire Jordan put forth in order to achieve his dreams is well documented, and he has used this as the main focus in advertising his clothing line. By using other sports superstars who have achieved great things, he has been able to capture the attention of the sporting world. Once you put on the shoes and the clothing, you will begin to expect great things out of yourself. These goals come only after dedication and effort. Showing the work ethic of other great athletes and the thoughts that motivate them, Jumpan23 has successfully captured the idea of its clothing line. One has to look no further than the miniature symbol of a man flying through the air in order to imagine the possibilities and see what makes this advertisement so appealing. Works Cited Miller, Charity. â€Å"Absolution for Sale†. Criteria 2004. Taylor, Jason. Athlete Bio. 1 March 2005  Ã‚  Ã‚  Ã‚  Ã‚  http://www.nike.com/jumpman23/team_jordan/team.jsp.

The Women’s Struggle for Equal Rights

The women†s struggle for equal rights has existed throughout American history. For thousands of years women had been denied of their rights and always been thought of as having a second-class role in society. Women were powerless and considered the property of men. Women were only expected to fulfill certain roles in life. They have been given the role of being the weak, submissive, and a house-wife that was meant to stay home and care for the children. She was not expected to work outside the home. The women of the mid 1800†³s realized that it was time for a change and so began the women†s right movement. It was the mid 1800†³s and the women started to take a step. Women began fighting for equal opportunities just as men. On July 1848, three hundred people came together at Seneca Falls, New York, to discuss and resolve the inequities that had place women as second-class. At this meeting, Elizabeth Cady Stanton, one of the women who organized the convention and was also known as â€Å"Mother of the Suffrage Movement,† presented a speech. She listed the areas in which women should have equality, and surprised everyone by including the right to vote. She had used a piece from the Declaration of Independence as her model â€Å"We hold these truths to be self-evident: that all men and women are created equal.† This meeting was the start of a fight that would drag on for years. Women thought that the first step to gaining equality was being able to vote. The fight for the right to vote began in 1840. This was not an easy goal to accomplish. Along with other rights they wanted, they had to fight their way through state legislatures and congressional obstacles. Men argued that women were too sensitive and emotional and therefore would not be able to reach fair political decisions. Almost a century later, August 1920, the women†s right to vote was finally passed. It was the Nineteenth Amendment, â€Å"The right of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.† In the 1980 presidential election, for the first time women outnumbered the male voters. The gaining of the women†s right to vote gave women hope that someday men and women would be created equal. Although the women were allowed to vote, it little improved the way society portrayed women. Women still faced difficulties in experiencing equal rights. But the fact is, the women†s rights movement has made some steps into eliminating inequality. Women were denied of higher education. The highest education a woman was allowed to complete was the primarily level. Due to this lack of higher education women were to only be illegible for jobs such as secretaries and teachers. Women had a hard time finding higher professional jobs because they lacked the proper education. Parents raised their daughters towards being a house-wife, so that a higher education would be pointless. This has been somewhat of an improvement. Before their education was limited to only domestic skills. This act was very effective in schools. It was not until 1974, when Congress passed the Equal Educational Opportunities Act, which stated that no one will be denied of education due to gender, race, color, or nationality. It was able to change the way some courses only to particular sexes, in other words, putting an end to stereotyping. For example, if a girl chooses to take an auto shop course and a boy wanted to take a home economics course, they would have every right to do so. The opportunity for higher education for women gave them the chance to enter the work force. A woman could be anything whom she wants to be. All women are capable of being a housewife and caring for the children at the same time having a job. During the 1950†³s, the largest increase in work force participation was among married women compared to 1920, the typical working woman was single. Studies have found that women that are employed play a higher role in her marriage as she normally would have being unemployed. Women that were employed full-time had higher roles in marriage than a woman being part-time employed. From 1955 to 1990 the percentage of employed women has increased twelve percent. Though women were able to find jobs they still face difficulties concerning that area. Women†s work advancement was still limited compared to men. If a man and woman happen to have the same job the man was always paid more. World War I helped create new job opportunities for women, and many began to replace jobs that were once held by men. Although the women in the work force have increased, they face another problem in the work force. Discrimination. February 6, 1977, discrimination complaints in the work force have risen to 130,000. Men often humored the working women. They did not think that women were â€Å"cut out† to handle the job as well as men do. Over the years discrimination has lessen, but it still does exist. The women†s rights movement was a very historical event that dramatically changed the government. During the 18th and 19th centuries, women were outnumbered not by population, but instead by the power of men. The growing number of participants of the movement and the continuation through time eventually advanced women†s rights on both the state level and federal level. Women also proposed many Amendments into the Constitution. Eventually with changes of women in society, women began to become involved in the government. Women were being elected to serve in government offices. It seems that the early Americans preferred their women as non-professional and non-intellectual, but as homemakers. Women were expected to follow an expected role, but eventually decided to change that. The women†s right movement was created in order to gain their equality. When this movement arose, the women were being accused of being selfish for wanting the same opportunities of men. Over the years the rights movement has slowly been a success. Slowly, women†s roles in society have advanced. Society now accepts the rights of women and give them more opportunities to play a better role in society. Women of today hold positons that were once only for men. For example, in the past only men were to serve in high offices, but now so are women. Although women have achieve alot of the goals in the movement, some feel that â€Å"Women can not be equal outside of the home until men are equal inside the home.†

Beyond The Bounds Of Earth - 1487 Words

Beyond the Bounds of Earth Dante breathes life to the cosmos by taking his readers on a journey through the many layers of the heavens in Paradiso. The passage selected introduces Dante’s journey to the Empyrean, which allows readers to analyze their own thoughts concerning outer space. Dante’s heaven is characterized by vitality and harmony, which serves to provide readers with peace upon every glance at the sky. Dante’s heaven reminds people of their small place in a large universe as well as of their free will in order to live a life focused on God. The poetry begins by proclaiming God’s glory and Dante calls to Apollo for guidance as he is about to embark upon his journey to the heavens. Dante even recognizes that it is the perfect†¦show more content†¦In the beginning of the passage, Beatrice looks into Dante’s soul and discovers that he is in a troubled state of mind (P. I.85-86). She expresses that â€Å"[he] is making [his] mind dull with false imagining-[he] doesn’t perceive what [he] would see, if [he] could shake it off† (P. I.88-90). Dante is very confused and does not understand that he is no longer on earth. Beatrice wants Dante to realize that he will not be able to reach his full mental potential if he does not look to the Heavens and embrace reality. This can be applied to the readers’ lives as well, because if they solely focus on the â€Å"false imaginings† then they will inflate their own importance. Dante uses this dialogue to expose his own mortality as he ass umes that he is still on the earth; furthermore, he is amazed that he could rise to the heavens as a mortal (P. I.97-98). He also uses this form of the Ptolemaic Universe to express the same idea that humans need to escape the smallness of the world and look to the Heavens (Dante’s Ten Heavens 13). C.S. Lewis agrees with this mentality by asserting that a result of the medieval universe is to â€Å"make the smallness of Earth more vividly felt† (Lewis 99). In saying that medieval people are more aware of their place in the universe, one will realize that Dante purposely trekked his journey through the different spheres of the known universe in order to make the reality of heaven appear tangible. InShow MoreRelatedMen And Women : The Greatest Achievement Than Any Man Or Woman?963 Words   |  4 Pagesclaimed to have seen a variety of visions through her near death experience. It would seem that many people believed that they have had a better connection with God by experiencing high levels of pain. Some of her visions involved, the creation of Earth, Adam and Eve, and an angel. Hidegard’s ability to have visions related to God, has been considered unreliable because there was no way of her proving that she was able to see the things she saw. Although difficult to prove, who is to say that sheRead MoreSputnik, The Russian State Into The Vast Realm Of Space887 Words   |  4 Pagesof space, beyond the confines of Earth, modernity entered an entirely new construct. The event marked not only an achievement for science and technology, but also for mankind as a whole. Sputnik served as the â€Å"first step toward escape from men’s imprisonment on Earth, modernity e ntered an entirely new context. The event marked not only an achievement for science and technology, but also for mankind as a whole. Sputnik served as the â€Å"first step toward escape from men’s imprisonment on Earth,† cultivatingRead MoreEssay on An Explication of â€Å"a Valediction: Forbidden Mourning†620 Words   |  3 Pagesdeparture by describing love as something that transcends the physical and therefore can endure or even grow through separation. John Donne makes three main points throughout the poem. He informs the reader that the love he and his partner share is beyond a normal love, that their love is strengthened in absence, and that he compares their love to twin compasses. In the first stanza, the speaker uses a simile to compare his parting from his lover to the parting of a soul from a virtuous man at deathRead MoreBeauty Is A Symbol Of The Divine Mystery867 Words   |  4 Pages Indra replied, â€Å"Beauty attracts. That could be earthly and beyond it. â€Å" Gautama continued the debate, â€Å"It is an infatuation in the name of attraction. What reflects divinity is the real beauty.† Viswamitra joined in, â€Å"Beauty not only attracts, it tempts the seekers to own it.† His opinion was probably from his own experience. Vashistha said,† Whatever infatuates is not real beauty. It is a malady instead. It is mere lust and greed.† Indra said, â€Å"Beauty is a symbol of the divine mystery. Hence,Read MoreImagery Pattern of Clouds in the Portrait of an Artist by James Joyce 941 Words   |  4 Pagesheaven yet hovering intimately close to the earth that he belongs. Clouds in the Portrait are the great artificers with unconstrained imagination, which Stephen Dedalus simultaneously finds within his soul during his journey of self-realization. Upon encountering the Christian brothers across the narrow bridge, Stephen feels a secret sense of personal shame and commiseration of his own spiritual inferiority. He tries to gaze down towards the secular earth in embarrassment and only finds the ChristianRead MoreThe Expansion Of Space Architecture1610 Words   |  7 Pages‘without escaping beyond our fragile planet’. Architects are designing colonial habitats on Mars and Moon creating large flimsy structures for permanent settlements. But is that space architecture is all about? Just to create a new living environment for rats abandoning a sinking ship? Obviously space architecture can be something more than just a permanent habitat in uninhabitable environment. This manifesto argues that architecture in space could help humanity to mai ntain Earth as well as to exploreRead MoreThe Weird Is An Essential Horror Component1231 Words   |  5 Pageshumanity and have the world return to a relative normal. The weird can convey the extremes in ways tangible monsters cannot, and make a statement on the world that the Gothic is too limited to address completely. Both Lovecraft and Gilman use the bounds, or lack thereof, of the weird to expand upon ideas that cannot be properly expressed by what would be considered normal language. These respective strategies of descriptions, while different in their physical descriptions, share a connecting theme:Read MoreThe Book Of Revelations Is Divided Into These Sections1081 Words   |  5 Pagesthe faithful that God’s prearranged plan, including the destruction of evil and the advent of Christ’s universal reign, is soon to be accomplished. The book presents an apokalypsis (unveiling) of unseen realities, both in heaven as it is now and on earth as it will be in the fut ure. Placing governmental tyranny and Christian suffering in cosmic perspective, Revelation conveys its message of hope for believers in the cryptic language of metaphor and symbol. (Harris, 2015) The Book of Revelations hasRead More Genesis And Theogony... Plagiarism? Essay1483 Words   |  6 Pagescreation and life on earth. It begins with â€Å"nothingness† and in the first seven days following God creates the heavens and the earth, light and darkness, the seas, plant life, then came the sun and the moon, the fowls and the creatures who roam the lands, followed by humankind to finish it all off. Comparing the creation aspects of Genesis to Theogony, we see that the earth was again created out of â€Å"nothingness† known as Chaos. Chaos, instead of creating everything on earth, created several otherRead MoreEssay on Amillennialism1588 Words   |  7 Pagesprophecies are fulfilled in between the first and the second coming of Christ (Gregg 459). The time subsequent to the first coming and prior to the second coming is known as the golden age. The Golden Age specifically refers to the Messiah ruling on earth (27). Only, amillennialists would say Christs thou sand year reign takes place in heaven with the souls of deceased believers (Rev 20). Unlike other views that believe the second coming will be in two phases, amillennialists feel it will occur

The Article By Garreet Hardin - 784 Words

Austin, Michael. â€Å"Wealth, Poverty and Social Class† Reading the World 2nd Ed 5.9 (2010): 357-368. Print The article by Garreet Hardin writes many an essay an analogy about the world being life a life boat. The author of the book said he has the same views as the previously mentioned Malthus, that there is too many people in the world but not enough resources. Hardin goes father and even argues the rich people are well endowed in their boat while the poor want and need what the rich have. In this essay Hardin was being harsh on views and opinions he had on the difference between the upper and lower class. This article has the potential to be use full for my paper, but it will consists of a few direct quotes from the ignorance Hardin talks about with the rich being selfish. Austin, Michael. â€Å"Wealth, Poverty and Social Class† Reading the World 2nd Ed 5.10 (2010): 369-380. Print In this article Muhammad Yunus is in a poor village where he sees real poverty for the first time. Yunus later finds himself giving some of village people loans. With his help the poor small village was out of poverty. The article doesn’t not have much usage for my essay. This a very touching story and it has an effect on reader but unfortunately piece doesn’t help my argument. Dubois, David. Does Social Class Impel Bad Behavior? INSEAD Knowledge. 6 Jan. 2015. Web. 17. Feb.2016 In this article the author found that individual in the upper class do what they want because they want to.

Beowulf, Grendel s Mother, And A Dragon - 878 Words

Throughout the story Beowulf fights three monsters; Grendel, Grendel’s mother, and a dragon. Beowulf fights the creatures for reasons that are different, but share common ground. Beowulf leaves his homeland and travels to Herot because he heard of the nightly attacks the Danes were suffering at the hands of Grendel. Grendel was attacking Herot because he heard the sounds of joy and happiness within the hall and because he, as a descendent of Cain, was angered when he heard people praising God. Beowulf wanted to fight Grendel to stop the attacks and save the lives of the Danes, but his also did it for the honor and glory he would earn by successfully defeating Grendel. To prepare to fight Grendel, Beowulf took off all of his armour and laid down his weapons because boasted that he was stronger than Grendel and could defeat him unarmed. The fight result in Beowulf making good on his claim of being stronger than Grendel because he ripped off Grendel’s arm to keep as a trophy and Grendel ran away and died. The next monster Beowulf fights is Grendel’s mother. Grendel’s mother is motivated to avenge the death of her son and attacks Herot and kills one of the advisors to Hrothgar, the Danish king. Beowulf is then motivated to kill Grendel’s mother to avenge the death of the killed advisor, a similar motive to Grendel’s mother, and for the glory of being the one who brings peace to Herot, which is the same reason why he was motivated to kill Grendel. To prepare to fightShow MoreRelatedThe Epic Of Beowulf, Grendel s Mother, And The Fire Dragon782 Words   |  4 PagesThroughout the epic of Beowulf there are three main battles; the battle with Grendel, Grendel s Mother, and the Fire Dragon. While there are notable differences be- tween the battles, common motivations and themes exist. The epic s protagonist King of Geats Beowulf, is a great warrior who fights with courage and honor to fulfill his role as a hero. The sense of duty associated with being a hero inspires him to fight, but ultimately leads him to his demise. Beowulfs battle with Grendel is the first majorRead MoreWilliam Shakespeare s Beowulf And Grendel s Mother, And The Dragon 854 Words   |  4 Pagesfor a need to choose between right or wrong. In the text presented in this course, there are villains presented in multiple text, but within one text there are three antagonists. Found in the text of Beowulf, there are three monsters Grendel, Grendel’s mother, and the dragon. Grendel and his mother both were driven by inward desire that was created by an exterior force, but this does not excuse the fact they also differed from one another. Though they displayed similar characteristics of pride andRead MoreThe Threshold Of The Hero847 Words   |  4 PagesThese guardians see if the hero is ready to head into the unknown world and either allow or prevent the hero from crossing the threshold. The watchman of the wall, who served as the Shieldings lookout, represent s a threshold guardian by questioning Beowulf and his warriors. When challenging the Geats during their arrival, the guardian asked What kind of men are you who arrive rigged out for combat in coats of mail, sailing here over the sea-lanes in your steep-hulled boat? (Heaney 17). Wulfgar, theRead MoreGood vs. Evil in Beowulf1456 Words   |  6 PagesGood vs. Evil in Beowulf Beowulf is longest and greatest early Anglo-Saxon poem which was composed in England sometime in the eighth century AD by a literate scop. This poem was created in the oral poetic tradition. This poem is considered as an epic because it is a long narrative poem which composed in an elevated style, dealing with the glories of hero (Tolkien 24). The setting of this epic is the six century in Denmark and southern Sweden. The protagonist, Beowulf is a noble warrior representsRead MoreGood vs. Evil1659 Words   |  7 PagesGood Vs. Evil In Beowulf, the conflict between good and evil is the poem s main and most important aspect. The poet makes it clear that good and evil doesn’t exist as only opposites, but that both qualities are present in everyone. Beowulf represents the ability to do good or to perform acts selflessly and in help of others. Goodness is also showed throughout this epic as having the ability to cleanse evil. Even though evil is presented by Grendel, Grendel s mother, and the dragon, who are filledRead MoreAnalysis Of Beowulf And The Three Battles 725 Words   |  3 PagesBingaman Mr. Strausbaugh British Literature 18 September 2015 Beowulf and the Three Battles According to Michael Delahoyde Kings should display the heroic ideal and be known for an extraordinary and courageous feat or for success in war, all preceded by some boasting. In the epic poem, Beowulf eventually became king and even before that time, the people looked up to him for his bravery and courage. Beowulf bragged often and although battling certain enemies seemed grueling, he keptRead MoreRetribution in Beowulf1124 Words   |  5 Pageslineage. Beowulf, as the example of pagan heroes, exhibited his desire to accumulate fame and fortune; the only way to do so was to avenge the death of others. This theme of retribution that is present throughout the whole poem seems to enrich the identities of its characters. In _Beowulf_, revenge is represented with both an honest and rhetorical motives. Payback of monsters offenses is Beowulf s path to the top: worldwide fame, infinite wealth, and unanimous respect. Grendel s violenceRead MoreBeowulf, An Adventurous And Bold Account Of The Trials And Tribulations Of An Anglo Saxon Hero1210 Words   |  5 Pagesepic-poem, Beowulf is an adventurous and bold account of the trials and tribulations of an Anglo-Saxon hero. The main character in the poem, Beowulf, encounters three monsters throughout the poem that are enraged for three different reasons, which cause them to wreak havoc on society. First, he faces Grendel who is an angered social outcast of the Heorot community. Next, he defeats Grendel’s mother who is out to avenge her son’s death. And lastly, he faces his death when he fights the Dragon who awakensRead MoreThe Supernatural Strength In The Epic Of Beowulf1018 Words   |  5 Pages Throughout the epic of Beowulf transl ated by Seamus Heaney, Beowulf exhibits all the traits of an epic hero, but the most astonishing quality is supernatural strength. During the fight with Grendel, Beowulf displays incredible strength throughout his battle. Beowulf demonstrates his superpower by tearing the arm of Grendel. In the text, Beowulf has absurd strength by tearing apart Grendel’s arm from his shoulder, â€Å" Hygelac’s kinsman kept him helpless locked in a handgrip†¦ The monster’sRead MoreBeowulf : The Battles Of Beowulf1216 Words   |  5 PagesThe Battles of Beowulf The story of Beowulf is one of a great hero. Beowulf is a very generous person who is always willing to help out when people are in need. Over the course of the story, Beowulf ends up in three major battles: the battle with Grendel, with Grendel’s mother, and with the dragon. All of these battles were different in their style and the way Beowulf approached them was different. Beowulf also had different reasons to participate in each of the battles. The first major battle

System Process of Preparation of Architects †MyAssignmenthelp.com

Question: Discuss about the System Process of Preparation of Architects. Answer: Introduction: Humans have always formed societies that have helped them to stay as a group and surviving as a group is always more logical. Without a proper society no civilization has ever thrived or can hope to survive if a basic structure is not present. To maintain this structure, it is of paramount importance to plan for the society: how will it function or a set of guidelines defining how should it be functioning (Carmon Fainstein, 2013). In order to make sure that this structure is maintained and operates accordingly, social planning is the tool that has been used throughout the ages, even if the term was not coined until very recently. Human structures have always needed basic formations and planning that have helped the humans to stay and live as a society. Social planning is necessary for humans, both as individuals and as part of the society (Ridley-Duff Bull, 2015). Social planning aims to improve the overall situations which make living and life easier for the members of the group. Social planning encompasses every aspect and unit of every human structure and groups. The prime objective of social planning is to address and come up with possible solutions for every critical issue and problems that are being faced by the society (Nikonova, 2014). Social planning can be done using two basic methods: top down or bottom up. The first approach decides on and tries to mitigate issues as the authorities decide, the issues they think to be important or what they consider to be trivial. The second approach to social planning addresses social problems from the perspective of the masses, what the general people of the society deem as important (Fainstein, 2017). Very simply put, social planning refers to the process where humans, as a single community acting as a single entity, identify its own strengths and weaknesses and then determine ways which would help to solve the issues and improve the overall quality of life of the entire society. As an umbrella term, social planning may include planning for any social service program and policies as well as implementation of those policies (Weil, Reisch Ohmer, 2013). Essentially, social planning is done by members of the society for other members of the society. This means, from a very ideological sense, social planning aims to resolve any issues that directly and negatively impacts the members of the society. Social planning looks into any problem and issue that may exists within the societal structure and innumerable perspectives are gained on every matter as every individual has unique ways of looking into every situation and issue. Social planning has been defined as a system that is both loc al and democratic in nature that is used to setting priorities for the society and then agreeing on possible solutions to that problem followed by taking actions to mitigate those issues (Nikonova, 2014). Social planning supports the needs of the community and social, cultural, economic and environmental interests. Social planning demands a lot of activities to be done and a number of tasks to be executed. In a generic sense, social planning describes the planning of social services that are aimed towards improving the quality of life in a community. If such planning is done at a community level, social planning is often referred to as neighbourhood planning (Paris, 2013). A social planning body or organisation can also serve as the leader of a community and has the authority and capability to bring together bands of people focused to resolve key social issues. Social planning also often includes providing recommendations and advices to civic bodies that facilitate in making public policy. This can be done because social planning mostly looks into social issues and aims to come up with their viable solutions and other activities that would enhance the overall quality of the community as a whole. Social planning is identified as one of the three primary and most important models of community org anisations including social action and community development (Weil, Reisch Ohmer, 2013). Most social plannings are done by individuals as part of an agency while designing a program that seeks to address social needs and achieve social justice. The primary target of social planning is to solve a problem that affects all members of the society. The individuals or agencies that do social planning gather data on different social issues and decide which of them are the most pressing and needs immediate mitigation. Then, the collected data is analysed, decisions are then taken, which are logical and focused around a central issue. Different feasible solutions are thought of and then the planners decide collectively on the best possible solution, which are to be the basis of the planning (Wheeler Beatley, 2014). The planning is then commenced and ideas are put into action. Applied research techniques such as assessing needs and program evaluation are used to help in methods that aid soc ial planning and in policy analysis. The objectives and aims of social planning serve many criterions that help the members to live ethically within the society through establishing social justice that seeks to provide equity, equality and an array of rights to the people. All of these come together to enhance the quality of life of the people who are part of the community or the global society (Parker, 2017). Social planning is done with a very objective in mind: how to improve the overall community cohesion and interactions of all the members of the community. To improve the condition of social inclusion and preventing social exclusion of certain groups and individuals are also helped through social planning. Social planning is the pivotal instrument to create communities and societies, both regional and global, that are a good place to live in, that has well to do economies, community integrity and a good social cohesion. At the core of any social planning lies some basic core competencies that are the parameters of any major decision making. Some of these are: community development, protecting the cultural heritage, economic development and increasing employment levels, ensuring health and safety of the members of the society, recreation band recreational planning, achieving an identity of the community, social inclusion, human services planning and creating and maintaining a sense of identity. Social identity grows when all the people who live in a specific region, both the original natives as well as the people who came there later on, come together to form a community that live and grow side by side, cooperating each other. The aims and objectives of social planning seeks to give eve ryone a place within the community through working with every member to achieve the highest possible level of social and individual wellbeing. It is the task of social planning to make sure every member is given social justice and a sense of equality prevails throughout the entire community where no one is deprived and a social balance is maintained. No discriminatory actions are encouraged in the social planning process. A code of ethics has to be maintained so as to ensure that no member acts out of place or does something that harms another member in any way. If in order to keep someone well, another has to be deprived in some sort, then a social equality or social justice cannot be achieved (Leigh Blakely, 2016). Every social planning gives any person with any form of disability or disadvantage the independence and option to choose and lead a life as they fit. This is the basic platform of any social planning: to give everyone the freedom to choose as long as it does not adversely affect anyone else. If a social equality is to be maintained, it must be taken care such that everyone gets the dignity and respect they deserve (Allmendinger, 2017). No one should ever be made to feel that they are unwanted or not valued as a member of the community. Social inclusion should be ensured and all should be part of the society. The Australian Association of Social Workers Ltd (AASW) strive towards creating a code of ethics that not only looks into all these aspects, but ensures that these are achieved. The constitution of AASW include compliance with the code of ethics that are drawn and serve as guidelines to develop a community through social planning, a strong held belief in the notion that every hum an is equal and therefore, is subjected to be treated so, a commitment to the democratic society of Australia and ensuring equality by law, respect for others, establishing justice, equity and fairness, accepting the unique nature of every individual (Allmendinger, 2017). The AASW advocates cooperation to achieve any social construct maintain the idea that collaboration is the foundation stone to any effective practice. Commitment to social justice is essential if a society looks to build a strong cohesion among its members and grow together without having to leave anyone behind (Hepworth et al, 2016). Every social worker is committed to actions that respect diversity that are based on anti-oppressive principles that seek to prevent and eliminate any sort of discrimination based on place of origin, culture, race, ethnicity, gender, language spoken, sexual preference and orientation, religious views, political affiliation and social and economic condition (Faludi, 2013). It is the duty of every social worker to empower individuals and they are part of any group like community, society or family. The Australian social setting promotes the acceptance and respect to the native people as they are the original people who own the lands. With the rise of new views and perceptions on different social issues, one of the most important things that have been widely in discussion in todays world is how to ensure the people with disabilities to have a life that is equal with all the members of the social and not be discriminated upon in any way (De Roo Hillier, 2016). Modern social planning aims to bridge any gaps that are currently in existence that render the disable members of a community to face discriminations. While it is true and an established fact that social planning does help people to be treated as equals and an overall development of the community, it is also true that social planning does, at times, harbor social exclusion and even create situations that pose as a disadvantage for the society. Segregation is often seen as a direct result of social planning (Allmendinger, 2017). In many instances, social plans have been made to improve the condition of a city or any particular area only at the cost of removing whole neighbourhoods of people who all belonged to a lower income group. In cases like this, it becomes tough to see it as an example of proper planning which is inclusive of all segments of the society (Weil, Reisch Ohmer, 2013). Deliberate social planning is a problem on occasions and leads to planned segregation. But it must be remembered that, even if there are nugatory effects of a social plan, the initial motive of the plan may have been good, which went astray. In othe r occasions, it may be intentional and these are the times when social exclusion is promoted rather than inclusion (Barr, 2017). This propagation of social exclusion cannot possibly hope to be the tool or path that leads the entire community towards a better condition or offer a better way of life. People with disabilities are often made to feel like they are not wanted, or they consider themselves to be second-class citizens within their own community (Nikonova, 2014). The Royal Adelaide Hospital that has only been constructed does not have toilets with change tables that help the disabled patients or relatives of patients who have disabilities. Only the spinal ward had these facilities while no other ward was fortunate enough to access these advantages. Situations like these are when social justice is not achieved and the community lacks social cohesion. Social planning is most definitely the single most important way to ensure social justice. It also helps societies to attain greatness and an overall better quality. Despite the fact that social planning at times results in events and situations that are highly contradictory to its initial purpose, it must be remembered that the initial cause of any social planning is to enhance the quality of a group or community while including every member in it. Even if social planning does not yield proper results, it should be noted that the purpose of social planning is to improve peoples lives, even if one particular case shows arguable results. References Allmendinger, P. (2017).Planning theory. Springer. Barr, H. (2017). Defining social studies.Teachers and curriculum,1(1). Carmon, N., Fainstein, S. S. (Eds.). (2013).Policy, planning, and people: promoting justice in urban development. University of Pennsylvania Press. De Roo, G., Hillier, J. (2016).Complexity and planning: Systems, assemblages and simulations. Routledge. Fainstein, S. S. (2017). URBAN PLANNING AND SOCIAL JUSTICE.The Routledge Handbook of Planning Theory. Faludi, A. (2013).A reader in planning theory(Vol. 5). Elsevier. Hepworth, D. H., Rooney, R. H., Rooney, G. D., Strom-Gottfried, K. (2016).Empowerment Series: Direct Social Work Practice: Theory and Skills. Nelson Education. Leigh, N. G., Blakely, E. J. (2016).Planning local economic development: Theory and practice. Sage Publications. Nikonova, E. R. (2014). System approach in modeling the process of preparation of architects for the professional activity in the course of the development of social planning in high school.Perspectives of Science Education,7(1). Paris, C. (Ed.). (2013).Critical Readings in Planning Theory: Urban and Regional Planning Series. Elsevier. Parker, J. (2017).Social work practice: Assessment, planning, intervention and review. Learning Matters. Ridley-Duff, R., Bull, M. (2015).Understanding social enterprise: Theory and practice. Sage. Weil, M., Reisch, M. S., Ohmer, M. L. (Eds.). (2013).The handbook of community practice. Sage. Wheeler, S. M., Beatley, T. (Eds.). (2014).Sustainable urban development reader. Routledge.

Psychological Testing free essay sample

A paper which studies the issue of psychological assessment of schoolchildren. Psychological and psycho-educational tests are used in schools to help to identify types and bases and the extent of a students learning difficulty or school adjustment problem. The assessment is used to make decisions about students. After defining the term test, the paper stresses the importance of the teacher to understand the test itself, the testing procedure and how to accurately assess the results. The paper also challenges the idea of assessing childrens capabilities purely on the basis of these tests and seeks other alternatives. Teaching to the tests has become a major concern for parents and teachers. Domenech (2000) says that teachers believe that they spend an inordinate amount of time on drills leading to memorization of facts rather than spending time on problem solving and the development of critical and analytical thinking skills. He also mentions the renewal of school phobia in students as a result of the stress of testing on students. We will write a custom essay sample on Psychological Testing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition to the problem of teaching to tests, Gardner (www.ericae.net/edo/ED315429.htm) identifies other common misuses of tests, including ignoring the error of measurement on test scores. He suggests estimating the standard error of measurement and setting up a band within which the true score will fall. He also warns against using a single test score for decision- making.